Job Overview

Do you love education? Are you a marketer who thrives in a small team and enjoys both challenging others and being challenged? Membean is hiring its first Senior Marketing Manager or Director of Marketing with the right experience! In this role, you will have the unique opportunity to influence and drive every aspect of marketing. Additionally, you will also have a great opportunity to manage, grow, and learn. Regardless of your title (which will depend on your experience), we expect you to roll up your sleeves and get your hands dirty with execution. If you have both drive and passion, and this sounds interesting to you, this might be the perfect opportunity.

Company Overview

Membean is an online vocabulary learning program dedicated to unlocking each student's limitless potential through the transformative power of words, enhancing/augmenting learning through proven cognitive science-based strategies. Membean’s personalized and differentiated instruction is automatically tailored to each student and helps them achieve lasting outcomes by prioritizing higher-order thinking over memorization. The program is used in over 40,000 English classrooms in over 50 countries.

Responsibilities

Help develop a marketing strategy and plan to drive new relationships and customer growth.
Help create a go-to-market plan to implement this strategy including budget, campaigns by channel, test matrix, and KPIs.
Conceptualize, execute, and measure acquisition and nurture marketing campaigns that effectively move prospects through the funnel. Help optimize the lead conversion funnel at each step.
Develop and maintain a deep understanding of customer purchasing drivers and use them to set various marketing goals and targets.
Perform day-to-day email marketing activities, such as setting up, scheduling, testing, and deploying campaigns and performing deep analysis of their performance.
Collaborate with various team members and external agencies in establishing thought leadership in the field of vocabulary, literacy, and the science of learning, and the intersection of all three.
Coordinate creation of engaging content targeted at various audiences including district administrators, school administrators, and teachers.
Drive growth by further fostering word-of-mouth references.
Ensure consistent brand messaging and positioning across all marketing materials.
Oversee digital marketing strategies including SEO and social media, and utilize analytics to measure their effectiveness.
Plan and execute company events including trade shows, webinars, conferences, etc.

Skills and Experience

You have over 7-10 years of marketing experience, with at least 3 years in the Edtech industry targeting the US K-12 market.
You have demonstrated experience in scaling a SaaS brand.
You are passionate about marketing and pay close attention to developments and trends in the field.
You have strong analytical and creative problem-solving skills.
You have strong writing skills and have demonstrated ability in crafting targeted email copy for various segments.
You have an eye for detail and have a very high bar for great content and design.
You are intimately familiar with various marketing and campaign management tools.
You are open to feedback and believe in “let the best idea win.”
Experience in international marketing is a plus.

This position is remote and salaried. Candidates living in Portland and/or the US are preferred. Candidates outside the US may apply only if they have extensive experience in the US K-12 market.

Annual Salary Range: $100,000 to $150,000 per year.

The salary range is a general guideline. Our compensation structure is designed to be competitive with industry standards and reflective of the candidate's qualifications and the responsibilities of the role. We consider factors such as market rates, geographic location, and individual skills when determining compensation.

Other benefits:

100% Medical, Dental, and Vision insurance for employees; subsidized rates for the family.
15 days of PTO and 9 public holidays.
3 days/year volunteering time off
$1,200 annual stipend to take classes of your choice
$240/year to purchase any books of your choice (We’re a vocabulary company; reading is in our DNA)
$1,200/year charitable matching
$400 to furnish your home office every two years

Membean

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Senior Marketing Manager or Director of Marketing