ABOUT THIS POSITION
Aceable is looking for an Associate Product Marketing Manager to support our growing Driving vertical. You will play an integral role in helping to deliver life-changing education courses and tools through effective messaging, positioning, and collaboration on content/features that resonate with customers.
Our ideal Associate Product Marketing Manager is passionate about understanding and addressing end-customer needs for B2C/direct-to-consumer products and is excited to contribute to creating digital learning experiences that position Aceable as a market leader. You’ll be eager to learn, have strong analytical skills, and collaborate with cross-functional teams to help tell stories that resonate with our target customers.
WHAT YOU’LL DO
- Assist in executing go-to-market strategies for new product features and launches
- Collaborate with Product Marketing leaders to create a compelling, differentiated product positioning strategy to drive revenue growth and market share
- Help monitor day-to-day marketing performance, including sales and key metrics like acquisition costs, surfacing insights and opportunities to the marketing team
- Conduct market and competitor research to identify trends and opportunities
- Partner with the Conversion Rate Optimization (CRO) and eCommerce teams on messaging testing to support conversion and acquisition improvements
- Collaborate with cross-functional teams, including marketing communications, product management, and the learning experience team to develop digital experiences that meet customer needs
- Track competitive products and assist with recommendations for positioning against competitors
- Support product management in understanding core product needs, priorities, and aligning strategies to consumer insights
WHAT YOU’LL NEED
- 2+ years of marketing experience
- Strong curiosity about users and experience working with customer and market research
- Basic understanding of digital and performance marketing channels, with a desire to grow your expertise
- A passion for mobile-first digital experiences and an interest in how they shape marketing strategies
- Clear and effective verbal and written communication and interpersonal skills
- Ability to work independently, manage several projects simultaneously, and meet deadlines
- Proactive learner with a bias towards action and delivering measurable results
BONUS POINTS
- Exposure to product marketing or a related function
ABOUT ACEABLE
Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification.
After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and most recently entered into healthcare education. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month!
Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible.
ABOUT THE MARKETING TEAM
The Aceable Marketing Team is a high-performing group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, product marketing, and brand building. We are data-driven and collaborative, using insights to drive smart decisions that fuel Aceable’s growth. Our team works closely with product, web, and creative teams to deliver exceptional customer experiences, and we take pride in being a key contributor to the company’s success.
ACEABLE PERKS
- Join one of Austin's Best Places to Work in 2024
- Competitive total rewards (base salary + bonus/stock options, if applicable)
- 401k matc
- Robust medical, dental, and vision benefits
- Generous paid time off programs + 19 paid holidays per year
- Flexible work schedule
- Wellness programs
- Our own space on the top floor of a downtown Austin building with free parking
- Weekly lunch, a fully stocked fridge, and plentiful snacks
- Company events and activities (holiday events, happy hours, volunteering)
- #PursueGrowth Reimbursement ($600 per year for full-time employees)
- Free Roadside Assistance subscription
- Passionate teammates excited to help you succeed and learn
- NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department and location*
At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!
*Remote Hires I Aceable is only able to hire employees in the following locations: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington.
Compensation: $59,250 - $79,000
