Marketing Generalist

SchooLinks • Full-time • Remote (United States) • 1m ago

Fast Facts

Join our dynamic team as a Marketing Generalist, where you'll execute demand-generation strategies, manage project tasks, and analyze marketing performance while fostering a positive and collaborative work environment.

Responsibilities: The Marketing Generalist will create and manage demand-generation tactics, produce marketing reports, handle project management tasks, and monitor competitor activities.

Skills: Candidates must possess excellent written communication skills, design sensibilities, video creation abilities, strong project management skills, and be technology savvy.

Qualifications: A go-getter attitude and experience in a fast-paced environment are preferred, with a focus on creativity and achievement.

Location: Remote work is available with opportunities for annual team offsite events.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $50,000 - $75,000.

Run scheduled demand-generation tactics such as weekly emails, blog posts, and organic social posting
Create reports on marketing and sales metrics, such as conversion rates
Weekly report on digital marketing performance (e.g. web traffic and rankings, SEO optimization, search trends, etc.)
Manage daily administrative tasks to ensure the Marketing department runs smoothly (Jira project management, project briefs, etc.)
Keep organized records of marketing metrics and results of past campaigns
Monitor competitors’ marketing activities
Enjoy working in a collaboratively competitive and fun environment. Achieve your goals while also making others around you better too!
Be comfortable in a fast-paced, high energy, ever changing environment
Possess a go-getter attitude! You strive to turn any “No!” you get into a “Yes!”
Excellent written communication that is substantive and domain-specific - Can you write a good email? Can you write copy around the benefits of a product? Can you write talking points for a PM to deliver to a webinar of customers?
Design sensibilities - You need to be able to create 1-pagers, you don't need to 100% design and create brochures, one pagers, etc, BUT you should be able to do these on your own whether in Canva, Word, etc, doesn't matter but these have to look good and be high fidelity enough to put in front of prospects and customers without having to always wait for a designer to help you
Video creation abilities -- can you use tools to record product videos, add slides, and stitch them together?
Project management skills - prioritize and manage fast-moving initiatives that involve several stakeholders, timed to product releases, with visibility across multiple teams
Technology savvy - need to be able to use and understand our product and how it maps to the specific needs of our customers
100% health care coverage
401K with matching
Dental & Vision
Parental Leave
Subsidized gym membership
Remote work stipend
Annual team offsite
Unlimited snacks, coffee, tea (in-house only)

SchooLinks is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.