Manager, Website Experience & SEO

Association for Talent Development (ATD) • Contract • Hybrid in Alexandria, Virginia, United States • 1m ago

Fast Facts

Join the Association for Talent Development (ATD) as a Manager, Website Experience & SEO, where you'll be key in developing and executing website strategies to enhance user experience and drive SEO initiatives. This hybrid role involves collaboration with IT and various teams to optimize ATD's digital presence.

Responsibilities: Manage and develop website strategy, optimize user experience and SEO, oversee CMS management, collaborate cross-functionally, and leverage analytics for continuous improvement.

Skills: 5+ years in website management, SEO expertise, project management, proficiency in CMS platforms, strong communication and analytical skills.

Qualifications: Bachelor's degree in Marketing, Digital Communications, or a related field; proven track record in enhancing digital experiences and managing web initiatives.

Location: Hybrid position based in Alexandria, VA with some in-office requirements.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $120,000.

Current ATD Employees, click here to apply via your Workday account.

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Job Description:

The Association for Talent Development (ATD) is the premiere membership organization for those dedicated to the learning and talent development industry. Members of our global community create a world that works better by empowering professionals to develop talent in the workplace. We provide our community with a wealth of content and resources such as books, magazines, webinars, research, videos, and professional development programs through education offerings and events. The ATD Certification Institute offers two talent development certifications.

About the Job….

As the Manager, Website Experience & SEO you will play a pivotal role in shaping and optimizing ATD's digital presence. This position is responsible for developing and executing the overall website strategy, ensuring an exceptional user experience across all ATD websites and digital platforms. The role will drive initiatives to enhance website functionality, align content management systems (CMS) with business goals, and ensure seamless integration with broader digital ecosystems.

The ideal candidate will have a strong background in website strategy, development, SEO, and project management, along with the ability to collaborate effectively with IT and other cross-functional teams to deliver impactful digital experiences.

Specifically, the key initiatives and responsibilities of this role include:

Website Strategy and Roadmap Development
Develop and execute a comprehensive strategy for ATD’s websites, aligning with organizational goals and user needs.
Collaborate with IT to design and maintain a forward-looking website roadmap, encompassing CMS enhancements, new tools, and platform upgrades.
Website Experience and Optimization
Lead the design and implementation of user-centered website experiences, ensuring accessibility, usability, and performance.
Make recommendations to optimize web templates and layouts to drive user engagement and conversions.
Streamline user journeys across ATD websites and digital platforms, ensuring consistency in design, content, and navigation.
Identify opportunities to integrate microsites and purpose-built platforms into the broader digital strategy.
Search Engine Optimization (SEO)
Develop and execute a robust SEO strategy to drive organic traffic growth, improve search rankings, and enhance discoverability.
Conduct keyword research, on-page and off-page optimization, and technical SEO audits to identify improvement opportunities.
Partner with content creators to implement SEO best practices across all digital content.
CMS and Digital Tools Management
Partner with IT in administration and optimization of the CMS platform to ensure scalability, reliability, and ease of use for content teams.
Evaluate and implement new tools and technologies to enhance the digital experience and streamline website management.
Cross-Functional Collaboration
Partner with IT, marketing, and other teams to execute the website roadmap and deliver high-quality digital projects on time and within budget.
Serve as the liaison for website-related projects, ensuring alignment with broader organizational initiatives.
Data-Driven Insights and Reporting
Leverage analytics tools to monitor website performance, user behavior, and SEO metrics, and provide actionable insights.
Report on website performance and recommend adjustments to optimize user experience and achieve business objectives.

About You...

5+ years of experience in website management, digital strategy, and SEO.
Bachelor’s degree in Marketing, Digital Communications, Web Development, Computer Science, or a related field or equivalent work experience.
Proven ability to develop and execute website strategies that enhance user experience and align with business goals.
Strong knowledge of technical SEO best practices, including keyword research, search engine algorithms, and performance tracking.
Hands-on experience managing and optimizing CMS platforms and integrating new digital tools.
Demonstrated ability to manage website initiatives from concept to execution, working cross-functionally with IT, marketing, and content teams.
Experience using web analytics tools to monitor site performance, user behavior, and SEO effectiveness.
Familiarity with web design best practices, usability principles, and accessibility standards.
Strong communication skills with the ability to partner with internal stakeholders across the organization to align website initiatives with broader digital and organizational strategies.
High attention to detail to ensure accuracy and quality in all aspects of website management and SEO initiatives.

Meet the Marketing & Digital Strategy Team…

The Marketing & Digital Strategy team brings extensive expertise across product lines and marketing strategies, fostering innovation and delivering results.
With a strong commitment to collaboration and creativity, the team works together to drive and support ATD’s business objectives.
We also manage ATD's social media presence and engage with our global community of practitioners on all major social platforms.

Our Work Environment…

The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA. Please note this is a hybrid position. In-office time is required.
Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.
We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week.
We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.

If you are interested in this position, or ATD in general, we want to talk with you!

Benefits:

Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!

Medical, dental, and vision benefits
Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
403(b) plan with 6% company match and immediate vesting on employee contributions
Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
Flexible Spending and Health Savings accounts
Free Headspace membership
Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
Tuition Assistance
Wellness library and events (virtual and in-person)
Life insurance
Accident, critical illness, and hospital indemnity
Company paid Teladoc visits
Short- and long-term disability
Pet insurance
Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)

EEO Statement:

ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Need Assistance:

ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at recruiting@td.org or you may call us at 1.800.628.2783.