Back to jobs
tags.new

Product Marketing Manager

Incident IQ North (Alpharetta)

Company Overview 

Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12  schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more.  Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services. 

 

Since the company's founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ’s environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity,  collaboration, enthusiasm, and effort.

Product Marketing Manager Overview:

 

We are looking to add a self-directed Product Marketing Manager to own our flagship products, iiQ Ticketing and iiQ Assets. As a Product Marketing Manager, you will collaborate with Product, Sales, Marketing, and Leadership to build effective messaging and positioning to support both GTM and retention-focused efforts. Key functions include refining messaging and positioning, product launches, market research, competitive analysis, building and supporting sales enablement efforts, and strategic content creation to drive marketing-focused pipeline and demand.

 

Product Marketing Manager Responsibilities: 

Product Positioning, Messaging & Insights

    • Using market intelligence, tailor product messaging and positioning, identify target customers, understand competitor offerings, and keep up with industry trends.
    • Conduct ongoing competitive analysis and customer research to inform positioning and launch strategies.
    • Understand, document, and refine K-12 IT buyer personas, including where they get information, and the who, what, when and why behind the decisions they make. 
    • Gather customer feedback through market research, customer interviews, win/loss analysis and become the “voice of the customer” at iiQ.
    • Track and analyze product adoption metrics to assess success and identify areas for improvement.


Marketing & Campaign Execution 

    • Work in partnership with Lifecycle Marketing to drive pipeline through content activations and identifying persona needs campaigns that generate leads and build brand awareness.
    • Own and define campaign themes and develop tentpole content in support of marketing campaign objectives, such as webinars, whitepapers, and e-books .


GTM Strategy and Execution (Roadmap/Product Support)

    • Own the end-to-end execution of major product and feature launches, from strategy to post-launch analysis.
    • Develop and maintain detailed launch plans, timelines, and cross-functional coordination.
    • Lead launch readiness meetings and track alignment with go-to-market goals.


Sales Enablement + Customer Success Support 

    • Partner with sales enablement and customer success in equipping both pre-sale and post-sale teams with enablement and collateral (e.g., case studies, one-pagers, demo scripts) to communicate the product’s value effectively.
    • Partner with Customer Success to understand adoption trends across market segments, and support retention strategy and development

 

Product Marketing Manager Requirements:

  • 5+ years of Product Marketing experience, preferably in a SaaS business (experience in K-12/EdTech Markets is a plus).
  • Demonstrated understanding of the customer journey from lead generation through opportunity and product lifecycle from concept, through to development, launch, and support.
  • Proven track record of managing an aggressive product roadmap and leading launches successfully
  • Experience developing product positioning, messaging, and buyer personas, and building awareness and adoption of value-based messaging across teams
  • Experience leading projects and project teams while balancing competing priorities
  • Experience in using messaging to create supporting collateral and resources for Sales and Customer Support
  • Excellent written and verbal communication skills 
  • Strong collaborative, cross-team abilities, understanding how to prioritize competing business objectives across stakeholders. 
  • Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced environment.
  • Atlanta-based preferred.

 

What makes Incident IQ different: 

  • We facilitate whole-person growth where employees can develop personally as well as professionally.
  • We offer an energetic and collaborative environment; everyone’s opinion matters!
  • We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
  • We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta! 

 

Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).  

 

Incident IQ is an Equal Opportunity Employer

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Incident IQ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.