Manager of Marketing Events

K12 Insight • Full-time • Remote (Hybrid in Herndon, Virginia, United States) • $105,000 - $120,000 / year • 6d ago

Fast Facts

K12 Insight is hiring a Manager of Marketing Events to create engaging and impactful events for the education sector, enhancing brand visibility and supporting revenue generation.

Responsibilities: Key responsibilities include executing event strategies, managing event budgets, collaborating across departments, and evaluating event success to drive marketing goals.

Skills: Candidates should have strong event planning experience, excellent organizational and communication skills, creativity, and proficiency in project management tools like Asana and Salesforce.

Qualifications: A Bachelor's degree in Event Management, Brand Management, Marketing, or a related field, with 5+ years of event planning and marketing experience preferred.

Location: This role can be based in Herndon, Virginia or work-from-home anywhere in the USA, with up to 20% travel required.

Compensation: $105000 - $120000 / Annually

About Us & Why We’re Hiring

K12 Insight is a leading innovator in edtech, with over a decade of thought leadership advocating for a cultural shift in American public schools to prioritize customer service excellence as a strategic imperative. Our purpose-built solutions for schools—including a robust customer service framework, staff professional development, and a unified service desk— have been adopted by school districts nationwide. Through digital transformation powered by Generative AI, data integration, and workflow automation, we streamline critical service processes to reduce errors and enhance operational efficiency. Our analytic dashboards provide district leaders with a “single source of truth” for service issues, equipping them with comprehensive data to foster trust with all stakeholders.

As Manager of Marketing Events, you will bring K12 Insight’s brand to life through conferences and special live and virtual events by creating memorable experiences and networking opportunities that drive demand generation and support the company's revenue goals.

In this role, you will use your excellent organizational skills to help define and execute our events strategy. Your work will play a central role in our sales and marketing efforts and be critical to achieving our product and revenue goals. This role reports to the Vice President of Marketing and is a managerial position with one direct report at this time.

Responsibilities

- Work with Marketing leadership to execute the strategy, direction, and roadmap for association partnerships and conference event experiences (ERDI, NSPRA, AASA, CoSN, etc.) — including special events for clients and prospects

- Design unique, compelling event experiences that deliver ROI including speaking engagements, workshops, and sponsorship engagements at selected events and through partnerships

- Manage event marketing budgets effectively, ensuring efficient allocation of resources and seeking opportunities to negotiate in-kind sponsorships with conference hosts to maximize our exposure

- Collaborate with others on the Marketing team to design and deliver content for virtual and in-person events

- Manage event logistics including hotel bookings, after hours events and dinners, registration, presentation submissions, etc.

- Collaborate with the Leadership Team and across Product, Marketing, Sales, and Client Success teams to develop strategies and creative approaches for events — including our goals and participation levels

- Manage scheduling and prioritization of event-related tasks, and track project progress — from start to finish — using Asana, Salesforce, Hubspot, and G Suite

- Evaluate event success (ROI) based on data and feedback using Salesforce and other tools to understand impact on MQLs, pipeline, and revenue

- As needed, work collaboratively to build and support other Marketing, Sales and Client Success campaigns designed to grow our business

- Remain deeply aware of our company mission, vision, product goals, and buyer journey, and translate that knowledge into compelling event experiences that inspire prospects and clients to action

- Manage one direct report (Marketing Event Coordinator or Marketing Event Specialist), setting goals and monitoring performance

Key Attributes for Success

- You have experience planning and executing events, including ideating creative concepts, developing and executing event plans, managing and tracking overall event budgets, managing vendor relations, and overseeing on-site execution.

- You are exceptionally creative and detail-oriented.

- You possess excellent communication and presentation skills, and can communicate design ideas in concise and clear terms to a multidisciplinary audience.

- You’re a self-starter with a strong sense of ownership and urgency.

- You enjoy a mix of both independent and collaborative work.

- You default to critical and creative thinking when faced with a challenge.

- You are a natural communicator known for your ability to quickly establish positive working relationships, build strong cross-functional partnerships, and collaborate effectively.

- You thrive in an entrepreneurial environment where you are tasked with “figuring it out,” chipping in, and taking initiative to support a fast-growing business.

Requirements

- Bachelor's degree in Event Management, Brand Management, Marketing or related field

- 5+ years of experience in event planning and marketing

- Demonstrated ability to create, manage, and execute events

- Proactive mindset and ability to manage ambiguity

- Ability to think outside the box

- Broader marketing lead generation experience highly preferred

- Experience using project management software like Asana highly preferred

- Salesforce experience highly preferred

- Experience with K-12 education and/or EdTech conferences, events and associations preferred

Location: This role can be based in our Herndon, Virginia, headquarters or work-from-home anywhere in the USA. It will include up to 20% travel and may include working occasional nights and weekends. We will consider candidates located anywhere in the United States, with a preference for those in Eastern or Central time zones. Candidates should also be within a commutable driving distance to a major airport to facilitate travel requirements. #Li-remote

What We Offer

At K12 Insight, we take pride in supporting our clients and cultivating an exceptional workplace. Our colleagues often speak highly of our talented and dedicated team, which is a core part of what makes us stand out. Here are some of the ways we prioritize and care for our team:

- Generous vacation policy which includes 17 days of PTO (with increasing amounts for additional years of tenure), 2 volunteer days, the entire week of December 24 - January 1, and 8 additional holidays.

- Competitive salaries with incentive pay for performance

- Option of medical, dental and vision plans

- Short-term disability, long-term disability and basic life insurance at no extra cost

- 401K retirement savings plan with company match

- Excellent choice of computer equipment and a monthly cell phone plan stipend

- A commitment to individualized professional development (we believe in education!)

- Trust - we're adults, no need to punch a clock or get approval to see a doctor during the workday.

The expected salary range for this position is $105,000 - $120,000 / year with the opportunity to earn additional compensation pursuant with K12 Insight’s corporate bonus plan. The salary range represents the low and high end of the salary range for this position, and is subject to change. Exact pay will be based on factors including but not limited to a candidate’s experience and skills, market demands, internal parity and organizational needs.

K12 Insight is an equal opportunity employer. We believe diversity of backgrounds, beliefs, and experiences to be critical to our success and are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team who love working together to build something that matters. K12 Insight uses E-Verify to confirm the employment eligibility of all new employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.DHS.gov/E-