Fast Facts
Join Figma's Buzz team as a Product Manager to lead the development of AI-driven creative tools for users to generate and publish content seamlessly within Figma.
Responsibilities: Define and deliver the strategy for creative asset generation with AI and automation, collaborate with cross-functional teams, and measure user satisfaction and asset performance.
Skills: 4+ years of product management experience, especially in creative tools, AI, or marketing tech; strong understanding of systems like DAMs and CMSs; ability to blend technical complexity with user experience.
Qualifications: Experience with generative AI models, familiarity with creative automation, and knowledge of large-scale content operations is a plus.
Location: This job can be done remotely in the United States or from Figma's hubs in San Francisco, CA or New York, NY.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $180,000.
We’re looking for an experienced Product Manager to join the Buzz team. Buzz is Figma’s new space for expressive, AI-powered creation helping designers, marketers, and brand teams generate, edit, and scale content directly inside Figma. As we expand from product design into the broader world of creative automation, this role will define how users go from idea → generated content → editable design → published asset.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
- Define and deliver the strategy for how Figma generates and scales creative assets through AI and automation
- Partner with engineering and design to ship experimental, high-impact features that unlock expressive design at scale
- Collaborate with broader cross-functional teams to shape workflows that connect content creation, optimization, and publishing
- Establish clear success metrics and feedback loops to measure asset quality, performance, and user satisfaction
- Help position Figma as the place where generative creativity becomes collaborative, editable, and brand-aligned
We'd love to hear from you if you have:
- 4+ years of experience as a full-time Product Manager, ideally in creative tools, AI, or marketing tech
- Experience building or integrating systems like DAMs, CMSs, or creative automation pipelines
- Strong product sense for balancing user creativity with scalable automation
- A track record of shipping high-quality products that blend technical complexity with delightful user experience
- Comfort navigating ambiguity, defining focus areas, and rallying cross-functional teams around a vision
- A deep curiosity about how AI can amplify human creativity, not replace it
While not required, it’s an added plus if you also have:
- Expertise using Figma’s products
- Hands-on experience working with generative AI models
- A background in creative automation
- Familiarity with how brand and design teams manage large-scale content operations across channels and markets
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
