Fast Facts
Figma is seeking a Product Manager, Growth to enhance user acquisition and top-of-funnel growth for its products by optimizing user discovery and sign-up experiences.
Responsibilities: Develop and execute strategies to drive new user acquisition, build experiments and features for the sign-up experience, optimize visibility in search channels, and own the EDU product strategy.
Skills: 5+ years of product management experience, expertise in user-facing product initiatives, data-driven experimentation, cross-functional collaboration, and strong user empathy.
Qualifications: Proven track record in product management with a metrics-driven approach and ability to connect work to business and user value.
Location: This position can be held remotely within the United States or from Figma's hubs in San Francisco, CA, or New York, NY.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $180,000.
We’re looking for an experienced Product Manager to accelerate Figma’s user acquisition and top-of-funnel growth. As part of the Growth organization, you’ll own how new users discover, learn about, and decide to start using Figma — from our logged-out experiences to how we show up across emerging discovery channels.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
- Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma’s product suite
- Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma
- Build and optimize systems that improve Figma’s visibility in both traditional search and generative search experiences
- Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration
- Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users
We’d love to hear from you if you have:
- 5+ years of product management experience
- Experience leading major product or growth initiatives across user-facing products
- Track record of delivering impact through data-driven experimentation and strategic bets
- Are metrics-minded and constantly thinking about how your team’s work ladders up to business and user value
- Are a strong cross-functional collaborator, both within the product development organization and with marketing / business functions
- Have deep user empathy and are able to understand complex product spaces
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
