Fast Facts
Figma is seeking a Manager of Field Marketing to lead global field marketing initiatives, drive pipeline influence, and foster relationships with sales and product teams, primarily targeting senior leaders with a strong B2B marketing background.
Responsibilities: Develop and implement strategic field marketing visions, create systems for ROI tracking, and cultivate partnerships with sales and product teams while presenting insights and outcomes at leadership meetings.
Skills: Extensive experience in B2B marketing, particularly in field marketing, with skills in data analysis, storytelling, and relationship building with executive-level stakeholders.
Qualifications: 8+ years of relevant experience in marketing, with a proven track record in strategic measurement and executive collaboration; background in demand generation or account-based marketing is a plus.
Location: This position can be done remotely within the United States or from our hubs in San Francisco, CA or New York, NY.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $110,000 - $180,000.
This role is ideal for a senior leader who thrives on building from first principles, operationalizing creativity, and transforming qualitative experiences into quantitative business outcomes.
You’ll partner deeply with regional sales leaders, product marketing, demand gen, and the executive team to set the direction for how we activate our community and expand our footprint in-market. You’ll also be a visible voice for the team who regularly presents results, insights, and innovation strategies at company All Hands, leadership offsites, and team meetings.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
- Define and evolve the global field marketing vision including how we reach and convert accounts
- Architect repeatable, measurable systems for pipeline influence & ROI tracking
- Inspire excellence, foster creative experimentation, and ensure accountability to measurable outcomes across a team
- Serve as the connective tissue between marketing, sales, and product. Build deep relationships with regional VPs and senior execs
- Bring data to life by translating complex metrics and campaign outcomes into compelling narratives
- Pilot new program types, technologies, and experiences that expand what field marketing can be
- As our footprint expands, build the operational infrastructure, team structure, and playbooks that allow Figma’s field programs to grow
We’d love to hear from you if you have:
- 8+ years of experience in B2B or PLG marketing, with significant time leading field marketing, experiential, or executive experiences at scale
- A track record of building strategic frameworks for measurement and ROI that shaped executive decision-making
- Comfort leading both vision and execution, architecting a global strategy, while not being afraid to roll up your sleeves when needed
- Proven success cultivating trusted partnerships with senior sales leaders and executives, with the confidence and poise to influence at the C-level
- Deep experience turning insights into stories - bringing numbers, outcomes, and customer impact to life through clear and inspiring communication
- A growth mindset approach to experimentation, iteration, and constantly look for ways to innovate, automate, and scale
While it’s not required, it’s an added plus if you also have:
- Experience in a demand generation or account-based marketing position
- Background running customer advisory boards and executive briefing centers
- Experience creating programming and content narratives across event types
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
