Marketing Operations & Lifecycle Manager

InStride • Full-time • Remote (Remote from California, United States) • 1m ago

Fast Facts

Seeking a Marketing Operations and Lifecycle Manager to oversee lifecycle strategy and campaign execution, ensuring an optimized marketing funnel from lead engagement to opportunity creation.

Responsibilities: Manage Marketo operations, maintain data alignment, develop dashboards to track KPIs, implement automation tools, and execute integrated campaigns across channels while supporting events marketing initiatives.

Skills: Expertise in lifecycle marketing and marketing automation (Marketo), strong analytical skills, experience with ABM tools, and proficiency in data analytics tools like Tableau or Google Data Studio.

Qualifications: 5+ years of B2B marketing experience in SaaS or technology, proven track record in lifecycle marketing strategy, and familiarity with AI tools for marketing workflows.

Location: Los Angeles, CA or Remote

Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $120,000.

What we're looking for (role overview):

We’re looking for a Marketing Operations and Lifecycle Manager who sits at the intersection of lifecycle strategy, operations excellence, and campaign execution.

This person will own how prospects and leads move through the marketing funnel from first engagement through opportunity creation ensuring every touchpoint is personalized, data-informed, and performance-optimized.

You’ll architect and execute full-funnel lifecycle programs, manage marketing automation and data systems, and bring campaigns to life through content, email, digital, and event execution. The right candidate combines strategic lifecycle design with hands-on operational and analytical skills, driving measurable impact on pipeline progression and revenue growth.

Skills we’d love to see you show off:

Lifecycle marketing: Expertise in lifecycle marketing, including design and optimization of multi-stage nurture and engagement programs.
Marketing automation expertise: Strong command of marketing automation platforms and deep integration knowledge with Salesforce. Knowledge of Marketo required, HubSpot a plus.
Account based marketing: Experience with ABM and intent tools to drive meaningful engagement and funnel movement.
Data and analytics skills: Advanced analytical skills with the ability to build and interpret dashboards tracking funnel metrics, conversion rates, and velocity. Ability to use this data to optimize and continually refine our process to convert throughout the funnel.
AI workflow and automation tools: Proficiency using AI workflow and automation tools to streamline campaign execution and personalization.
Cross-functional project management and collaboration: Able to motivate, engage and work effectively across a fast-paced, multidisciplinary team to ensure high-quality results.

Who you are (ideal profile):

5+ years of B2B marketing experience, ideally within a SaaS or technology company.
Highly motivated, you are excellent at taking initiative, identifying trends, solving problems, and turning challenges into opportunities. You manage multiple projects with precision, keeping them on track and delivered on time.
Proven expertise and track record in lifecycle marketing strategy and execution.
Proficiency in Marketo (or HubSpot), Salesforce, and Demandbase (or 6sense).
Experience managing integrated campaigns and collaborating across content, events, and demand gen functions.
Understanding of marketing analytics tools (e.g., Tableau, Looker, Google Data Studio).
Familiarity with AI tools or marketing automation workflows required.
Ability to thrive in a fast-paced, dynamic environment with an early-stage company mentality.

How you will create impact (key responsibilities):

Manage day-to-day operations in Marketo for campaign setup, lead scoring, routing, and nurture automation.
Maintain tight alignment between marketing automation, CRM (Salesforce), and ABM tools to ensure clean, reliable data.
Develop dashboards and analytics to track key KPIs — conversion rates, velocity, program attribution, and engagement trends.
Implement AI or workflow automation tools to streamline campaign execution, scoring, and content personalization.
Partner with cross-functional teams to develop assets aligned with lifecycle goals including nurture email series, case studies, product updates, and conversion-focused landing pages.
Execute integrated campaigns that connect content, email, paid media, and event channels to move leads through the funnel.
Support field and event marketing initiatives (webinars, roundtables, sponsored events) with targeted lifecycle pre- and post-event communications.
Ensure campaign execution aligns with audience stage, persona, and engagement signals.
Work closely with growth marketing on demand gen initiatives to ensure smooth transition from awareness to engagement.
Collaborate with sales and RevOps to align lifecycle definitions, scoring models, and reporting standards.
Partner with ABM and content marketing teams to ensure cohesive customer experiences across all touchpoints.