Fast Facts
MaxPreps is seeking a passionate Social Media Team Lead to drive content creation and social strategy in the high school sports landscape while managing a team of producers. This role emphasizes hands-on execution alongside leadership responsibilities, ensuring engaging and high-quality social media presence.
Responsibilities: Lead daily content posting and engagement across multiple social platforms; manage and mentor a small team; analyze performance metrics and adjust strategies accordingly; ensure reliable posting schedules; collaborate cross-functionally with editorial and video teams.
Skills: Expertise in social media platforms (Instagram, TikTok, YouTube, X/Twitter); strong video editing and graphic design skills; solid copywriting abilities; capability to thrive under tight deadlines; organizational and multitasking proficiency.
Qualifications: 4+ years in social media management for sports or entertainment brands; strong leadership capabilities and a passion for content creation; willingness to work evenings, weekends, and holidays.
Location: El Dorado Hills, CA
Compensation: $80000 - $90000 / Annually
MaxPreps, a division of PlayOn Sports, is America’s Source for High School Sports — connecting fans, athletes, and communities through the stories and highlights that define local sports culture. We celebrate the young men and women who inspire their hometowns through dedication, teamwork, and excellence.
We’re looking for a Social Media Team Lead who is passionate about high school sports and fluent in digital culture. This role is approximately 80% hands-on execution and 20% leadership and strategy.
You’ll lead by example — creating, posting, and engaging daily across MaxPreps’ social platforms while guiding a small but high-performing team of producers and contractors. This position is ideal for someone who thrives both in the weeds of content creation and in helping shape the larger social strategy.
This role will be central in ensuring MaxPreps’ voice, speed, and creativity remain unmatched in the high school sports landscape. You’ll also collaborate closely with senior leadership on voice, direction, and larger campaign concepts — bringing the strategy to life through exceptional execution.
The Outcomes You’ll Deliver
· A positive brand affinity among our target audience.
· Year-over-year increase in engagements, video views and audience (subscribers / followers) on MaxPreps’ social outlets.
· Consistent, high-quality posting cadence across all platforms.
· A creative team producing daily viral wins and memorable storytelling moments.
· A MaxPreps social presence that feels fast, authentic, and nationally relevant.
· Clear execution of campaigns, trends, and brand voice.
· Utilize the social audience to drive brand awareness and growth to MaxPreps and PlayOn brands.
In This Role, You Can Expect To
- Lead by doing: Actively post, edit, and engage across MaxPreps’ social platforms (Instagram, TikTok, YouTube, X, and Facebook).
- Guide the team: Manage and mentor social media producers and contractors, fostering creativity, accountability, and growth.
- Oversee all posting cadence and scheduling across Instagram, TikTok, YouTube, X, and Facebook — ensuring content goes live at the right time, in the right format, with the right tagging and captions.
- Create daily content: Edit short-form vertical videos (TikTok, IG Reels, YouTube Shorts) and build quick-turn social graphics using Premiere, CapCut, and Photoshop.
- Collaborate cross-functionally: Partner with editorial, video, and sales teams to align social output with larger initiatives and sponsored programs.
- Execute live coverage: Lead or personally post during key events, tournaments, and game nights.
- Analyze and adapt: Track performance metrics and audience feedback to adjust strategies in real time.
- Ensure reliability: Manage team schedules, coverage shifts, and off-hours rotations to maintain 24/7 presence.
To Thrive In This Role, You Have
- A passion for execution and love being hands-on with posting, curation, and content packaging.
- Thrive under tight deadlines and high-volume environments.
- Strong creative instincts and can bring leadership’s ideas to life quickly and accurately.
- Are comfortable managing a team and ensuring accountability, consistency, and attention to detail.
- Are highly organized and can juggle multiple priorities while keeping a steady posting rhythm.
- Are available to work nights, weekends, and holidays — when the best high school sports moments happen.
- 4+ years managing social media for a sports, entertainment, or digital media brand.
- Expertise in Instagram, TikTok, YouTube Shorts, and X/Twitter.
- Strong copywriting, video editing (Premiere / Final Cut / CapCut), and Photoshop skills
How You Play
- Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
$80,000 - $90,000 a year
We believe in transparency and meeting candidates at eye level. We know that money isn’t everything - but it is important. For this role, we have determined a compensation range of $80 to $90k in addition to bonus potential, company equity, and benefits to be a fair and attractive offer. We would love the opportunity to meet you and learn more about you and your background, and final offer amounts are determined by multiple factors and may vary from the amount above. Looking forward to chatting with you!
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
