Fast Facts
SEI is seeking a Media Analyst to join its Marketing Analytics team, responsible for developing media analytics to enhance marketing performance and collaborating with various stakeholders.
Responsibilities: Key responsibilities include developing media performance dashboards, analyzing marketing data, supporting media mix modeling, and maintaining SQL queries.
Skills: Required skills include experience with media analytics tools, proficiency in SQL, and strong verbal and written communication skills.
Qualifications: Preferred qualifications include a Bachelor’s degree in a relevant field and a minimum of 2 years in digital marketing analytics, with agency experience being a plus.
Location: This position is based in the United States with potential travel up to 10%.
Compensation: $73900 - $110900 / Annually
The Media Analyst plays a key role in SEI’s Marketing Analytics team. This position is responsible for the design, development, and communication of media analytics that provide insight into the company’s marketing performance. This individual will regularly collaborate with the Media Team, agency partners, and analytics stakeholders to deliver end-to-end marketing analytics that meet and exceed requirements from internal clients. This role will manage multiple priorities efficiently and independently, while facilitating knowledge transfer and enabling self-service where appropriate.
A natural curiosity for using data to understand marketing performance, specifically through media mix modeling and multi touch attribution, is highly preferred.
Essential Duties & Responsibilities:
- Develop, enhance, and maintain recurring and ad-hoc media performance dashboards, with a strong emphasis on Power BI
- Analyze, interpret, and clearly communicate insights from media and marketing data to support decision-making
- Partner closely with internal media stakeholders and external partners to clarify requirements, resolve blockers, and present findings and recommendations
- Support media mix modeling (MMM) initiatives, including data collection, validation, interpretation of model outputs, and scenario analysis
- Extract and prepare data from a variety of sources, including advertising platforms and internal data systems, for reporting and analysis
- Write, modify, and maintain SQL queries to access data from the company’s data warehouse (Google BigQuery)
- Contribute to continuous improvement of analytics processes, documentation, and reporting standards
Requirements:
- Bachelor’s degree in digital marketing, business, analytics, computer science, statistics, economics, or another relevant quantitative field
- Minimum of 2 years of relevant digital marketing analytics experience
- Experience extracting and working with data from digital advertising and marketing platforms (e.g. Google Ads, Meta, Skai/Kenshoo, Adobe Analytics, GA4, Eloqua)
- Experience using analytical and data visualization tools, particularly Excel, Power BI, or similar
- Intermediate proficiency in SQL, including the ability to write and modify queries to retrieve data from relational data warehouses
- Familiarity with working in cloud-based data environments (e.g., Google Cloud Platform (GCP)/ BigQuery) is a plus
- Demonstrated ability to analyzing media data to generate insights, inform recommendations and support marketing strategy
- Strong verbal and written communication skills, with comfort presenting findings and perspectives in group settings
- Demonstrated problem-solving and analytics skills, with comfort navigating ambiguity and advancing work without step-by-step direction
- Ability to work collaboratively in a team environment while also operating as a proactive, self-directed contributor
- Passion for partnering with stakeholders to continually improve analytics outputs and processes
- Agency experience is preferred
Other:
- Must be able to travel up to 10% of the time.
- Must be able to lift 25 lbs.
- Typical office setting.
- Mobility within the office including movement from floor to floor.
- Travel via plane, car, and metro may be required to perform this job.
- Must be able to work more than 40 hours per week when business needs warrant.
- Access information using a computer.
- Effectively communicate, both up and down the management chain.
- Effectively cope with stressful situations.
- Strong mental acuity.
- Regular, dependable attendance and punctuality are essential functions of this job.
- Other essential functions and marginal job functions are subject to modification.
SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.
Careers - Our Benefits, Strategic Education, Inc
SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.
$73,900.00 - $110,900.00 - Salary
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.
