Marketing Specialist

Everway • Full-time • Remote (United States) • 10h ago

Fast Facts

The Marketing Specialist will lead regional and state-level marketing campaigns, ensuring coordinated execution to drive demand and pipeline generation, while collaborating closely with sales and cross-functional teams.

Responsibilities: Execute and manage regional marketing campaigns across digital, email, and events; collaborate with sales for alignment; create localized content; track and report on campaign performance.

Skills: 3+ years in a senior marketing role, experience in ABM campaigns, ability to manage multiple projects, strong communication and decision-making skills, familiarity with SaaS marketing.

Qualifications: Preferred experience in ABM campaigns and SaaS marketing; demonstrated leadership and growth mindset.

Location: Remote, USA

Compensation: Not provided by employer. Typical compensation ranges for this position are between $60,000 - $85,000.

About the role

The Marketing Specialist, Regional Campaigns is responsible for executing and managing regional and state-level marketing campaigns. Reporting to the Campaigns Manager, this role focuses on day-to-day coordination, implementation, and delivery of localized campaigns that drive demand and generate pipeline. The role works closely with sales and cross-functional teams to ensure campaigns are aligned, delivered on time, and optimized for results.

Core Responsibilities:

Regional campaign execution & project management
Collaboration with sales & cross-functional teams
Custom content coordination for local markets
Multi-channel campaign delivery & coordination
Campaign tracking, reporting & optimization

Regional Campaign Execution & Project Management:

Execute regional and state-level marketing campaigns across a variety of channels, including digital, email, events, and webinars.
Coordinate the day-to-day implementation of campaign elements, ensuring that all content, assets, and messaging are delivered according to timelines.
Manage multiple campaigns simultaneously, ensuring smooth execution and adherence to project deadlines.
Work with the Campaigns Manager to align on campaign goals, timelines, and deliverables, seeking guidance as needed.

Collaboration with Sales & Cross-Functional Teams:

Collaborate closely with sales teams to ensure that regional campaigns are aligned with local market needs and sales priorities.
Work with internal teams (content, design, digital) to coordinate the creation and distribution of campaign assets tailored to regional audiences.
Maintain regular communication with sales to provide updates on campaign progress and gather feedback for continuous improvement.
Ensure that sales teams are properly briefed on campaign messaging, goals, and timelines to ensure follow-up with leads.

Custom Content Coordination for Local Markets:

Coordinate the creation of localized marketing materials (emails, landing pages, ads) that resonate with specific regional and state audiences.
Customize content based on regional market needs, personas, and sales inputs to improve campaign relevance and engagement.
Work with internal content and creative teams to ensure timely delivery of localized assets for each campaign.

Multi-Channel Campaign Delivery & Coordination:

Execute campaigns across multiple channels, ensuring that the right messaging and tactics are deployed for each regional audience.
Coordinate digital, email, and offline activities such as events to ensure a cohesive and integrated campaign approach.
Manage the logistics and execution of webinars as part of broader regional campaign efforts, ensuring seamless integration into overall campaign plans.

Campaign Tracking, Reporting & Optimization:

Track and report on the performance of regional campaigns, monitoring metrics such as engagement, lead generation, and conversions.
Provide regular updates to the Regional and ABM Campaigns Manager on campaign results and any challenges encountered during execution.
Identify areas for improvement in campaign performance, making tactical adjustments to optimize engagement and pipeline generation.
Assist in analyzing the impact of regional campaigns on pipeline growth and overall ROI, working with the manager to improve future efforts.

Essential Criteria:

3+ years of experience in a senior-level marketing role, including experience in ABM campaign activities
Ability to manage multiple campaigns simultaneously, ensuring timely execution, resource allocation, and performance tracking
Ability to work closely with sales, content, and marketing teams, ensuring alignment on campaign goals, messaging, and execution.
Experience in SaaS marketing
Demonstrated communication and decision-making skills
Growth mindset and leadership skills

Please submit your application on our website by Wednesday 11th February 2026.

Please note: applications may close early due to high demand, so early submission is encouraged.