Fast Facts
Join Handshake as a Senior Growth Marketer and help shape the future of careers in the AI economy. Drive engagement and growth within a network of AI experts while collaborating with top institutions and partners.
Responsibilities: Develop and implement multi-channel marketing strategies, manage community engagement, optimize digital marketing efforts, and collaborate with internal teams to foster growth.
Skills: 6+ years of growth marketing experience, strong digital marketing channel expertise, proficiency in analytics tools, and excellent communication skills.
Qualifications: Experience with CRM platforms and familiarity with AI/ML workflows is a plus, as well as a passion for AI research.
Location: San Francisco, California, United States
Compensation: $148000 - $185000 / Annually
About Handshake
Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full-time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.
Why join Handshake now:
- Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
- Work hand-in-hand with world-class AI labs, Fortune 500 partners and the world’s top educational institutions
- Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
- Build a massive, fast-growing business with billions in revenue
The Role
Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications.
We’re looking for a Senior Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported. This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.
- Develop and implement growth strategies to expand our AI research community of graduates.
- Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
- Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
- Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
- Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums
- Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.
- Leverage SEO best practices to improve visibility and searchability.
You Have
Must-Haves:
- 6+ years of experience in growth marketing, preferably to technical or academic audiences.
- Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.
- Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies.
- Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent.
- Excellent written and verbal communication skills.
- Ability to work independently and thrive in a fast-paced, remote environment.
- Passion for AI research and fostering academic communities is a plus.
Bonus Points:
- Experience with CRM platforms such as Iterable
- Proficient in SQL
- Familiarity with AI/ML workflows, data labeling, or model evaluation processes.
We Offer
Handshake delivers benefits that help you feel supported—and thrive at work and in life.
The below benefits are for full-time US employees.
🎯 Ownership: Equity in a fast-growing company
💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching
🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
📚 Growth: $2,000 learning stipend, ongoing development
💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office
🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
🤝 Connection: Team outings & referral bonuses
Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.
