Marketing Manager

First Book • Full-time • Hybrid in Washington, District of Columbia, United States • 3w ago

Fast Facts

Join First Book as a Marketing Manager and leverage your creativity and marketing skills to drive impactful campaigns that provide books and resources to children in need.

Responsibilities: Develop and execute marketing plans, create multi-channel digital assets, and collaborate with internal teams to enhance educational resources access for children.

Skills: Strong design and marketing skills, proficiency in graphic design tools, excellent copywriting, project management capabilities, and interpersonal relationship management.

Qualifications: Minimum 4 years of experience in communications or digital marketing, experience managing performance-oriented social campaigns, preferably with a focus on Meta and Google Ads.

Location: Washington, DC, in-office presence required on Tuesdays and Wednesdays.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $65,000 - $85,000.

First Book has a mandatory Covid-19 vaccination policy (medical and religious exemptions permitted)

About the position:

(This is not a 100% remote position/ MANDATORY IN OFFICE: Tuesday & Wednesday)

Use your creativity and marketing savvy to help get thousands of books and critical resources to kids in need! Their key responsibilities are to build marketing plans and create corresponding digital marketing assets, such as social media creative and email communications, that promote exciting programs and resources to support educators and their students.

You’ll excel in this role if you’re a creative marketer with a collaborative spirit and a knack for project management. This candidate should be comfortable with design, content creation, and monitoring multi-channel outreach campaign success.

Essential Duties and Responsibilities:

Support Program Design & Resource Creation –The Manager creates communication campaigns to ensure all touch points are user-friendly, impactful, and relevant.Identifying success metrics that ensure funded campaigns accomplish both First Book organizational and partner goals, advance our mission, and provide a valuable, positive experience for members.
Working alongside brand, corporate and non-profit partnership managers to guide programs from ideation through to impact reporting.
Multi-Channel Marketing – We seek a creative communicator with strong design and marketing skills. The Manager works cross-functionally to create and execute robust marketing plans that drive awareness and usage of First Book’s products, resources, and opportunities. The Manager drives successful marketing by:
Designingcontent and campaign elements/assets for multi-channel campaigns (ex: email, digital ad creative, and SMS using Photoshop, Canva, etc.)
Developing and executing communication plans to promote new resources and initiatives through paid Meta and Google ad placement, organic social, content marketing, SMS campaigns, direct mail, email marketing, etc.
Monitoring campaign performance metrics, implementing adjustments accordingly, and creating reports for internal and external stakeholders.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:

Experience both planning and creating design assets for successful multi-channel marketing and communications campaigns
Experience with organic and paid social strategies
Excellent copywriting and written communication skills with a sharp eye for detail
Graphic design skills and visual creativity
Strong project management skills
Strong interpersonal skills and the ability to spark, cultivate, and grow relationships
Flexible and adaptable, motivated by a fast pace
Works well at both the campaign level (using data and creativity to come up with innovative ideas for growth) and at the tactical level (executing campaigns within marketing tools, analyzing impact, solving problems)
Takes a positive, solution-oriented approach to opportunities and challenges

Education

A minimum of 4 years of work experience in communications or digital marketing required.

Skills & Experience

Experience managing performance-oriented paid social media campaigns, such as Meta and/or Google Ads required.
Proficiency with graphic design tools such as Photoshop or Canva required.
Experience with Marketing Cloud, Constant Contact, or another similar email platform preferred.
Experience with Word Press preferred.
Experience with external client/partner relationship management preferred.

All full-time employees are eligible for the following benefits:

Eligibility for medical and dental insurance coverage, in accordance with plan terms.
Life Insurance and Accidental Death and Dismemberment (AD&D) coverage, subject to plan provisions.
Paid vacation leave, accrued in accordance with organizational policy.
Paid sick leave, provided in compliance with applicable federal, state, and local laws.
Up to twelve (12) paid holidays annually, subject to organizational schedule and business needs.
Eligibility to participate in the organization’s 401(k) retirement plan, including employer matching contributions, in accordance with plan documents.
Eligibility for an employer-provided parking stipend, subject to program guidelines and business needs.

TO APPLY:

Application Instructions

Candidates are invited to submit a resume and a cover letter that details their interest in the position to https://firstbook.bamboohr.com/careers.
Only applications submitted through First Book’s approved application platforms will be considered.
Applications submitted through external or unapproved sites, including Idealist, will not be reviewed.
First Book does not accept unsolicited recruiter submissions and does not pay fees for resumes submitted outside of a formal written agreement.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

First Book is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital status, personal appearance, family responsibilities, genetic information, matriculation, political affiliation, veteran status, or any other status protected by applicable federal, District of Columbia, or local law.

ADA / REASONABLE ACCOMMODATION STATEMENT

First Book is committed to providing reasonable accommodations to qualified individuals with disabilities and for sincerely held religious beliefs, in accordance with applicable law.
Applicants requiring accommodations during the application or interview process should contact Tasha McNeill at (771) 243-2314 or tmcneill@firstbook.org.

EMPLOYMENT CONDITIONS

Location and Work Presence Requirement

This position requires the ability to maintain a regular in-office presence at First Book’s Washington, DC office to support collaboration with internal teams and participation in partnership-related activities.
The role is structured as a hybrid position with required in-office days. Reasonable accommodation will be considered in accordance with applicable federal, state, and local laws.

Relocation Assistance

Relocation assistance is not provided for this position. Candidates must be able to meet the role’s in-office presence requirements independently.

Compensation Transparency

In compliance with the District of Columbia Wage Transparency Act, First Book will provide the pay range for this position to applicants upon request or as part of the job posting.

See what First Book has been up to!:

https://www.facebook.com/FirstBook

https://twitter.com/firstbook

https://www.youtube.com/user/firstbook

https://www.instagram.com/firstbookorg/

https://www.linkedin.com/company/first-book/