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Website Director
Penn Foster Group🇺🇸In-Person - United States$120K–$180K/yr2mo ago
Role Snapshot
Penn Foster Group is seeking a Website Director to lead the strategic development and performance optimization of their public-facing web ecosystem across multiple brands. This role owns the end-to-end learner journey from discovery through enrollment while managing cross-functional teams in an increasingly AI-driven digital environment.
Key Responsibilities: Lead strategy and performance management of all pre-enrollment websites, manage teams spanning SEO, CRO, AI visibility, UX design, and web operations, and define the complete learner journey from discovery through enrollment. Partner with Growth, Brand, Product, and Technology teams to drive continuous improvement through experimentation, testing, and optimization while ensuring high standards for performance, accessibility, and security.
Skills & Tools: Deep knowledge of website strategy, UX design, SEO, conversion optimization, and AI-driven discovery in multi-property environments. Strong analytical skills, data-driven decision making, excellent cross-functional collaboration, and compelling communication abilities to influence senior stakeholders.
Qualifications: Proven experience leading and scaling cross-functional web, UX, and optimization teams with ability to connect web strategy to business outcomes like enrollment quality and engagement. Systems thinking mindset with comfort operating at both strategic and tactical levels in fast-paced environments.
Location: United States
Compensation: $120K–$180K/yr
Job Description
The full job description is available on Penn Foster Group's website.
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