Fast Facts
Penn Foster Group is seeking a Website Director to spearhead its public-facing web ecosystem, driving strategic growth and optimizing learner engagement across multiple platforms.
Responsibilities: Lead the strategy and performance management of all pre-enrollment websites, oversee cross-functional teams, and optimize the learner journey from discovery to enrollment.
Skills: Deep knowledge of website strategy, UX design, SEO, and conversion optimization; strong analytical and collaboration skills are essential.
Qualifications: Experience in leading cross-functional web and optimization teams; strong communication and storytelling skills are preferred.
Location: Work location is USA; remote work details not specified.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $180,000.
Position Summary:
Penn Foster Group is seeking a strategic, technically fluent, and learner obsessed Website Director to lead our public facing web ecosystem across multiple brands and properties. This role owns the end-to-end experience of our pre-enrollment websites and is accountable for how learners discover, engage with, and move through our digital front door in an increasingly AI-driven discovery world.
The Website Director will lead and scale teams across SEO, CRO, AI visibility, UX design, and web operations, ensuring our sites are high performing, intuitive, accessible, and optimized for both human and AI based discovery. This role sits at the intersection of brand, growth, product, and technology and plays a critical role in driving enrollment quality, learner trust, and long-term outcomes.
You are a systems thinker who understands that websites are not static destinations but living growth engines. You combine strong people leadership with data-driven decision making and a deep understanding of how modern discovery, UX, and conversion work together.
Essential Job Functions:
• Own the strategy, performance, and evolution of all public facing, pre-enrollment websites across Penn Foster Group brands and properties
• Lead and manage cross functional web teams spanning SEO, CRO, AI visibility, UX design, and site operations
• Define and optimize the end-to-end learner journey from first discovery through enrollment handoff
• Partner closely with Growth, Brand, Product, Enterprise & Partnerships, and Technology teams to translate business priorities into scalable web solutions
• Establish best practices for AI powered discovery, including content structure, schema, and visibility within LLM driven environments
• Drive continuous improvement through experimentation, testing, and optimization of UX, content, and conversion flows
• Ensure sites meet high standards for performance, accessibility, security, and reliability
• Serve as the center of excellence for web strategy, trends, and emerging technologies across the organization
• Develop and grow a high performing team, including hiring, coaching, and setting clear goals and accountability
• Use data and insights to prioritize roadmaps, measure impact, and communicate performance to senior leadership
Knowledge, Skills, Abilities:
• Deep knowledge of website strategy, UX design, and conversion optimization in complex, multi-property environments
• Strong understanding of SEO, AI driven discovery, and modern content architecture
• Experience leading and scaling cross functional web, UX, and optimization teams
• Ability to connect web strategy to business outcomes such as enrollment, quality, engagement, and efficiency
• Strong analytical skills with experience using data, testing, and experimentation to inform decisions
• Excellent collaboration skills across Marketing, Product, Engineering, and Enterprise teams
• Strong communication and storytelling skills, with the ability to influence senior stakeholders
• Ability to manage multiple priorities and roadmaps in a fast paced, evolving environment
• Comfort operating at both strategic and hands on levels when needed
• Passion for creating simple, intuitive, and trustworthy digital experiences for learners
About Us: At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.
Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building diverse teams – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.
What We Offer:We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.
