Fast Facts
Join the College Board as a Senior Director of BigFuture Content Strategy, leading a team to enhance educational resources that empower students in their postsecondary journeys.
Responsibilities: Oversee the content ecosystem for BigFuture.org, lead editorial strategy, manage a team, and drive cross-functional efforts to engage students and families with educational resources.
Skills: Proficiency in content management systems, project management tools, and a strong quantitative orientation to track KPIs. Strong organizational and collaboration skills are essential.
Qualifications: 7+ years in digital content strategy management, with strong leadership skills, expertise in multimedia content creation, and a deep understanding of Gen Z engagement and educational planning.
Location: This is a remote role with optional hybrid working arrangements for those near CB offices. Occasional travel is required.
Compensation: $100000 - $160000 / Annually
Senior Director,BigFutureContentStrategy
College Board -BigFuture
Location:This is a remote role. Candidates who live near CB offices have theoptionof being fully remote or hybrid (Tuesday and Wednesday in office). All CB employeesare required tooccasionally travel to meet in person for business purposes.
Role Type:This is a full-time position
About the Team
BigFuturesolutions helpeveryteenagerown their futureanddiscoverpostsecondary options that fit them best. TheBigFutureCommunity teamsupports students’ journey throughresources, content and go-to-market effortsreachingteens, parents, and K-12 educators. Our authentic, trusted content for the BigFuture.org product featurescareer and collegeexpertsand guides teens and parents through a healthierapproach to future planning. Our resources includeBigFutureScholarships ($23+ million to over 24K teens since 2019), the College Board National Recognition Program (283K students recognized for academic achievement in 2025);BigFutureAmbassadors (thousands of high school students who share free college and career resources); andBigFutureLive (live eventsengagingthousands of parentsyearly). The team coordinates cross-functional go-to-market efforts toreachK-12,studentsand families.
About the Opportunity
As Senior Director,BigFutureContent Strategy, you willbe responsible forthe content ecosystem underlyingtheBigFuture.orgproduct, which engagesover 19million unique users a year. In partnership with theBigFutureProductteam,you’llshape our content-as-product strategy toadvancepersonalized exploration on BigFuture.org. You’lllead editorial strategy forstudent and parentcontent served throughout our product,nowinthe Community Libraryand eventuallyviaAI-enabled conversation and alongside tools. You and your team will rapidly create high volume, information-rich, authentic video, articles,graphicsand other content. You’lloversee cross-functional go-to-market efforts to drive teens and their families to engage withBigFuture.orgcontent. You’llset andmaintaina high bar for content as a player-coachleadinga team of four.
In this role, you will:
Strategic Editorial Leadership of Content for Product (20%)
- Develop, refine, and socializea comprehensive content strategy that advances and alignswith theBigFutureproduct vision and roadmap for personalized exploration
- Own, refine,and socializean editorial roadmap forarticles, videos and otherBigFuture.org productcontent, informed by student and parent needs, business goalsand priorities,landscape trends, and best practices for postsecondary planning
- Oversee research and defineclear outcomes,key messages,andproduction approach for every piece of BigFuture.org content to ensure consistency and quality
- Define ambitious quantitative goals for content, trackKPI’s, diagnose opportunities, gaps, and implications, implement pivots,and ensure robust tracking systems
- Managequantitative and qualitativeuser research and feedback systems tomeasure value and relevance of BigFuture.org content
- Strategically curate and serve content via a content management system to drivelog-insand other product engagement metrics
Production Systems and Quality of Content for Product (20%)
- Prioritize and manage community team’s backlog of content concepts and editorial calendar to drivetimely, consistent, high-quality,rapid content creation
- Establish and refine robust processes and systems to plan,createand review high-quality contentin two-week sprints
- As the division’s owner of content quality, set staff expectations and screen all content for quality, accuracy and alignment with brand positioning,voiceand style guidance
- As player-coach, regularly implement all aspects of content production, including research, planning,interviewingand partnering withproduction teamswhile simultaneously managing the community content team
- Manage vendor relationships and systems to ensure economical, efficient delivery of content
Cross-functional Leadership (10%)
- Surface content-as-product needs to Product and Tech teams and consult throughout discovery,designand implementation processes
- Surface go-to-market needs andeffectivelyguidecross-functional efforts to grow audiences, expandreachand strengthen theBigFuturebrand
- In partnership with Engagement and Reach Team, set direction and provide feedback to promoteBigFuturecontent across multiple channels
Lead and Manage theContent Team(50%)
- Lead a team offourthatis responsible foroptimization of BigFuture.org product contentand continuouscreationandrefreshesof articles,videosand otherassets
- Ensure you:
- Set vision, priorities, and expectationsfor the team, track and manage progress to goals, and provide coaching, feedback,andothersupport to ensure team members meet and exceed goals, remain engaged, and contribute meaningfully to our mission.
- Cultivate an inclusive and high-achieving culture that enables all team members to live out CollegeBoard’sOperating Principleseffectively.
- Bring provenstrategicleadership experience and consistently embody CollegeBoard’sManager Expectationsin your work.
- Establish and manage two-week sprintsto work through the team to advance your editorial strategy, steer pivots to continuously improve results, and respond to new, evolving needs
About You
Exceptional candidates can effectively speak to:
- 7+ yearsmanagingdigitalcontent strategy, systems, and creationin partnership with product teams (including 2+ as people manager)
- A strategic and inclusive leadership style: you set clear priorities,make your thinking visible and digestible instrategy documents and planning tools,build effective team structures,anticipatefuture needs, and foster a culture of belonging.
- A proven ability to drive performance and growth: you sethigh expectations, deliver real-time, evidence-based feedback, and coach team members to take smart risks, stretch their skills, and achieve meaningful impact.
- Deep experience indefiningcontent strategyand taxonomies, developing editorial roadmaps, and socializing strategy for feedback and alignment.
- Masterful approaches tomultimedia content creation, including video,articlesand graphicsto inform and inspire, and proven ability to defineand simplifystandards,normsand processes.
- Experience-driven intuition to engage Gen Z/Gen Alphaand their parentsinfuture planning and aligninformationalcontent to research and best practices for college and career planning.
- Strong quantitative orientation to routinely diagnose,synthesize findings and implications, and align clear plans toevidencewith ability to track KPI’s withAdobe Analytics,Tableauand other tools.
- Strong organizational and project management skillswith experience managing team workflowsvia Monday.com or similar tools.
- Deep experienceleveragingDrupal or similar content management systemsand Adobe Express or similar video editing software.
- The ability to travelonce a monthto College Board officesor conferencesor on behalf ofotherCollege Boardbusiness.
All roles at College Board require:
- A passion for expanding educational and career opportunities and mission-driven work
- Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tools independently and proactively.
- Clear and concise communication skills, written and verbal
- A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receivingtimely, respectful feedback, and continuously improving through iterative learning and user input.
- A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
- A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success
- Authorization to work in the United States
About Our Process
- Application review will beginimmediatelyand will continue until the position is filled.This role is expected to accept applications for a minimum of 5 business days.
- Whilethehiring processmay vary, it generallyincludes:resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise, a panel interview, a conversation with leadership and reference checks.
What We Offer
AtCollegeBoard, we offer more than a paycheck- we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive.We’rea self-sustaining nonprofit that believes in fair and competitive compensation grounded in your qualifications, experience, impact, and the market.
A Thoughtful Approach to Compensation
- The hiring range for this role is $100,000–$160,000.
- Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at the College Board.
- We aim to make our best offer upfront, rooted in fairness, transparency, and market data.
- We adjust salaries by location to ensure fairness, no matter where you live.
You’llhave open, transparent conversations about compensation, benefits, and whatit’slike to work atCollegeBoard throughout your hiring process. Check outourcareers pageformore.
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