Everyday Speech is a leader in Social-Emotional Learning. Primarily a teaching solution for public schools, our Social Learning Platform (SLP) provides educators with curriculum materials for students of ALL ages across special education and general education classes. Our curriculums teach students the strategies and life skills they need to regulate their emotions, solve problems, cope with the stresses of modern life, and interact with the world around them. Our platform is used in 2,500 school districts in the US and has impacted millions of students around the world.
Everyday Speech is right for you if:
You care about making a positive impact.
End each day knowing that your work had a direct impact on the well-being of hundreds of thousands of at-risk students across the world. Project success means more than just shipping features - it means improving the lives of students and educators.
You value being a part of a company that takes care of its team.
Not only do we have extremely happy team members, we also have incredible perks. Participate in our health/wellness and retirement benefit offerings, and between having every other Friday off (3-day weekends!) and our flexible PTO plan, that elusive work-life balance is an actual thing here.
You want to work for a true, remote-only company.
We’ve never had an office and never will. Our team is spread across 11 countries and 4 continents. We take remote work seriously and know how to support a distributed team. We give you the flexibility to work in a way that’s best for you, but still have high standards and accountability.
You want to join a startup that is growing rapidly *and* sustainably.
We have launched new products, maintained NPS scores of 70+, maintained eNPS (internal, employee score) of 90+, rapidly grown our team, and exponentially increased our user base, all over the last few years. Yet, as a fully bootstrapped company, our growth is organic and sustainable. Our focus is delivering value to students and educators, not paying back investors.
As part of the Marketing Team at Everyday Speech, the Senior Product Marketer will engage closely with our Marketing, Revenue, and Product teams. Your mission will be to lead the creation of compelling value propositions, develop strategic go-to-market plans, and design impactful messaging and adoption strategies.
As the founding Product Marketer at Everyday Speech, this is an exceptional opportunity for a talented and enthusiastic marketer to shape how educators and students interact with and perceive our product in the marketplace. You will be at the forefront of driving change and advancing social communication and social-emotional learning within the classroom environment.
The ideal candidate is someone that is values aligned:
- Starts with empathy, knowing when to praise and when to challenge.
- Ruthlessly prioritizes and says no to the “trivial many” in exchange for saying yes to the “vital few”.
- Creates momentum, not letting the small stuff hold them back and learning through action.
- Is fearlessly objective, constantly asking “Why?” and is not afraid to find answers, even if it means they were wrong.
- Exercises agency, solving problems no one asked them to solve and speaking up when something isn’t working.
Your contributions will be crucial in refining product positioning and messaging, improving lead quality, and guiding leads through their journey. By doing so, you will play a key role in meeting our revenue targets and driving the overall success of the company.
In this role, you will:
- Craft compelling product narratives, developing unique positioning and messaging based on customer insights.
- Partner with marketing operations to define and coordinate marketing and channel strategies.
- Create diverse content for marketing activities, including digital ads, email campaigns, thought leadership pieces, and webinars.
- Gain a deep understanding of the market, competitive landscape, and buyer journey to tailor content and messaging for each stage.
- Gather and synthesize product and value proposition feedback from various sources.
- Collaborate with the product team and sales team to create and deliver sales tools like collateral, case studies, presentations, and training materials.
- Design and implement effective product launch programs and messaging to ensure the success of new or enhanced products.
- Train sales team members on demo scripts and discovery questions to support product demonstrations.
- Conduct market research, competitive analysis, and customer segmentation to guide strategic initiatives.
- Stay informed about industry trends, emerging technologies, and best practices in educational technology adoption.
What We’re Looking For:
In addition to values alignment…
Experience and Expertise:
- At least 5 years in Product Marketing or a similar role, preferably within a fast-growing SaaS environment.
- Proven ability to effectively partner with Product, Revenue, and Marketing teams.
Skills and Capabilities:
- Exceptional writing, speaking, and visual storytelling skills, with experience producing content for publications, blogs, websites, sales presentations, and events.
- Strong analytical skills, adept at deriving insights from both qualitative customer interviews and quantitative marketing metrics.
Work Style and Environment:
- Comfortable and enthusiastic about working in a fast-paced, fully remote team, with opportunities for face-to-face meetings.
- A pragmatic self-starter who is outcome-oriented, able to juggle multiple tasks, solve problems efficiently, and drive collaborative processes.
In the short term (the first 3 months), you will:
Month 1:
- Onboarding: Meet key stakeholders, review product materials and market data, and understand the product, market, and company culture.
- Initial Research and Analysis: Conduct gap analysis, begin competitor analysis, and gather information for case studies.
Month 2:
- Complete competitor analysis and continue gap analysis.
- Develop preliminary product positioning strategy and draft product positioning documents.
Month 3:
- Finalize product positioning documents and incorporate stakeholder feedback.
- Complete and revise the first 2-3 case studies based on feedback.
In the Long term, you will:
- Lead strategic product marketing efforts aligned with company goals, leveraging market insights and fostering cross-functional collaboration.
- Develop compelling product narratives and refine value propositions based on market feedback and evolving customer needs.
- Oversee product marketing campaigns and content strategy to drive product awareness, adoption, and engagement.
- Build strong customer relationships, advocate for customer needs, and represent Everyday Speech at industry events.
- Utilize data-driven insights to optimize marketing strategies and achieve goals for product adoption and revenue growth.
- Mentor and develop marketing talent, foster cross-functional teamwork, and influence organizational strategies and initiatives.
Salary: $114,400 USD annually
Benefits For US Hires:
- Cigna health insurance - 100% premium coverage for team members and 50% coverage for dependents
- Dental and Vision coverage - 100% premium coverage for team members and 50% coverage for dependents
- 3% employer-match on 401k
- $50k life insurance / AD&D
- Flexible PTO Plan
- Separate sick leave policy
- Home office reimbursements
- Meaningful DEIB (diversity, equity, inclusivity, and belonging) initiatives with optional employee panel participation
- Every other Friday off after 90 days!
For International Contractors
- Wellness Reimbursement Policy
- Retirement Savings Reimbursement Policy
- Flexible PTO Plan
- Separate sick leave policy
- Home office Reimbursements
- Meaningful DEIB (diversity, equity, inclusivity, and belonging) initiatives with optional employee panel participation
- Every other Friday off after 90 days!
See this presentation to learn more about our work values and what it’s like to be part of our team!