Job Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
As part of Kaplan’s Marketing Department, the Manager, Content Marketing will be responsible for the day to day management and execution of marketing initiatives. You will be responsible for launching, maintaining, and innovating on digital marketing campaigns and strategy to achieve our business goals.
Main responsibilities include:
- Develop and architect content marketing hub UX to capture new audiences, engage visitors, generate leads/inquiries, and retain users
- Own process for managing content updates on the website including writing, editing, and proofreading
- Develop SEO channel (including coordinating with the SEO specialists when appropriate) by creating and maintaining content, executing link-building strategies, and tracking performance using Google Analytics to identity opportunities
- Work with the digital marketing team on creation of and innovation on marketing strategy, then execute that strategy. This includes content management, lead generation, and conversion for all digital channels
- Own all marketing analysis to measure success of campaigns including traffic and conversion metrics
- Project manage and develop customer acquisition tools across channels, including ongoing iterations and relaunches.
- Manage promotional calendar and assets
- Harmonize campaigns with overall Kaplan marketing strategy and resources to ensure consistent branding across sales, social, and digital channels
Requirements:
- Digital marketing experience
- Bachelor’s Degree
- Experience with SEO, SEM, email
- Understanding of web authoring and publishing; HTML, CSS, WordPress a plus
- Strong analytical skills – Google Analytics experience a plus
- Desire to learn and ability to adjust priorities quickly as circumstances dictate
- Strong written and verbal skills including ability to write, proofread, and edit content
- Creativity, teamwork, and strong attention to detail
We offer a competitive benefits package including:
- Remote work providing flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Competitive health benefits and new hire eligibility starts day-1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
- And so much more!
This position is a Salary Grade B: $64,000 to $202,600
Location
Remote/Nationwide, USA
Additional Locations
Employee Type
Employee
Job Functional Area
Marketing
Business Unit
00091 Kaplan Higher ED
At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here.
Diversity & Inclusion Statement:
Kaplan is an Equal Opportunity Employer. Our employees’ diverse range of perspectives, ideas, and backgrounds give Kaplan a competitive edge in anticipating and surpassing the needs of our students in today's global marketplace. We are dedicated to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We strongly believe that diversity strengthens our organization, fuels innovation, and improves our capacity to effectively serve our customers and communities. Learn more about our culture here.