Ignite Reading teaches kids to read.
Today, 67% of students and 82% of low-income students can’t read at grade level by the end of third grade. That’s when you are supposed to go from learning to read to reading to learn. It’s America’s number one education crisis and we know how to fix it.
Ignite teaches kids to read by providing 15 minutes a day of 1:1 virtual reading instruction. We focus on the reading fundamentals (letters, phonics, and sight words) kids need to master so they can decode a sentence. Our program accelerates reading progress 2.4x and we are disrupting how schools think about reading instruction.
Ignite launched our first school implementation in the fall of 2021. Sixteen months later, we will have grown our number of schools and students 35x.
Ignite Reading is a mission-driven public benefit corporation. We believe we can do well for our team members and shareholders while we solve one of the nation’s biggest challenges. We believe we will be more successful with a diverse team and are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion.
Your Role
As an Events Marketing Manager you’ll work with Ignite Reading’s marketing and sales teams to build our events function, playing a pivotal role in generating highly qualified leads for our sales team through in-person and digital events. You will oversee the strategy, planning, and execution of all event marketing activities, from school showcases and conference speaking engagements to webinars and online meetups. This role will collaborate with both the sales team and Director of Demand Generation to orchestrate online and in-person events that connect our sales team with district leaders who are actively evaluating literacy interventions. We are seeking someone who is results oriented and above all, has a track record of generating qualified leads for sales. The ideal candidate is a highly-skilled project manager, has excellent interpersonal communication skills, can point to successful examples of managing events that generated sales results, and can manage all aspects of both digital events (ex: webinars) and in-person events (ex: conference engagements).
Core Responsibilities
- Develop and execute a comprehensive event marketing strategy that delivers on Ignite Reading’s business goals and enhances our brand presence in the market.
- Manage all aspects of event coordination for conferences, showcases, and digital events such as webinars. Responsibilities include but are not limited to managing conference registrations, sponsorships, speaking proposals, and marketing materials; sourcing customer speakers for webinar panels and conferences; managing school showcase logistics and coordinating media coverage with PR agencies; and overseeing event budgets, swag, and logistics.
- Work closely with sales and marketing to ensure event content and messaging are aligned with broader company objectives.
- Engage with partners and key customers to leverage their success stories at events.
- Measure and report on the success of each event, analyzing key metrics to determine ROI and areas for improvement. Use insights gained to optimize future event strategies.
- Manage Ignite Reading’s swag inventory for sales and customer success teams. Manage budget, ordering, and select quality vendors.
Competencies
- 5+ years experience driving qualified leads and deals for sales teams through in-person and digital event marketing
- Strong project management experience and obsessive attention to detail
- Demonstrated experience using online project management software and CRM systems for analyzing performance. Ignite Reading uses Asana and HubSpot.
- Strong cross functional collaboration skills and experience supporting multiple sales team members
- A discerning sense for identifying strategic events and envisioning new events that will drive qualified leads for Ignite Reading
At Ignite Reading, we’ve decided to embrace a transparent compensation structure for a few reasons:
To promote fairness and equity: This approach supports fairness within our structure. When everyone knows how compensation decisions are made, it reduces the likelihood of pay discrimination based on factors like gender, race, relationships, or negotiation skills.
To provide accountability for our approach: The same role receives the same compensation, with no negotiation.
To build trust within the organization: When employees understand how their compensation is determined, they are more likely to trust organizational structures and decisions, which can lead to overall better culture.
To support legal considerations: Many states are moving to requiring compensation listed on job descriptions and we want to follow these rules.
Salary: $90,000
We also ensure you have the tools you need to thrive both in and out of work.
- Employee Stock Options
- Medical, Dental, and Vision (80% employee coverage, 50% dependent coverage)
- Short-term disability (100% employer paid)
- Technology Stipend
- Unlimited PTO + 12 paid holidays
- Professional Development Stipend
- Wellness Reimbursement
- Internet Stipend
- 12 Weeks of Parental Leave
- Yearly Staff Retreat
- Voluntary Life Insurance
At Ignite Reading, we believe in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where all applicants are considered for employment without attention to color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested!
We are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. We are a virtual organization with headquarters in the California Bay Area.