Product Marketing Manager

Western Psychological Services • Full-time • Hybrid in Torrance, California, United States • $130,000 - $145,000 / year • 1m ago

Job Description

Job Title: Product Marketing Manager

Reports to: VP of Marketing

FLSA: Exempt

EEO:

Manages others: No

Location: Hybrid (in the office at least once a month)

Department: Marketing

General Job Description:

We are in search of a seasoned product marketing manager to help us unlock the potential of hundreds of thousands of children that we serve around the world. WPS is the leading independent publisher of clinical and educational assessments that assist in diagnosing and treating mental health disorders. We have best-in-class service, extremely high-quality products, and a robust people-first culture.

We require a Product Marketing Manager to conduct market research, develop product positioning, and orchestrate go-to-market. You will be marketing’s subject matter expert on WPS products, leading sales and marketing enablement activities and providing insight into packaging and pricing strategies. You will be at the forefront of maximizing the appeal and market penetration of our new suite of digital solutions.

Essential Responsibilities:

Research: Conduct market research

Product: target market, technical features, roadmap, sales trends
Competitor: product offerings, packaging, pricing, messaging, positioning
Customer: behaviors, interviews, surveys, CSAT, advocacy, top accounts, buyer journey
Industry: market trends, keyword analysis, secondary research reports, regulations

Strategy Development:Articulate a product marketing strategy that drives business goals

Synthesize research into key insights to drive go-to-market strategy and guide continuous improvement efforts
Create Ideal Customer Profiles and Buyer Personas specific to the purchase journey
Develop product positioning. Identify key selling points and points of differentiation relative to the competition. Create a clear laddering between technical features, functional benefits, and emotional benefits.
Proactively collaborate with sales, marketing, product, R&D and other departments to socialize the strategy iteratively and often with the why behind the go-to-market proposal, that demonstrates how success is achievable

Go-to-market: Orchestrate product launch activities to achieve strategic goals

Build and manage a calendared GTM plan with milestones
Shepherd creative briefs, sales collateral and sales trainings
Develop distributor channel collateral for WPS published products
Ensure product pages deliver key messaging to drive on-page sales conversion
Create press kit & product storytelling

Quarterly & Annual Planning:Set key performance indicators, track and optimize

Prioritize product marketing support tiers commensurate with business potential
Ensure that channel marketing plans align with product marketing priorities
Evaluate, adjust, and sustain key performance indicators vs. strategy
Manage and implement a refresh calendar for product marketing assets
Manage a product marketing content hub to ensure easy and ready access to assets

Minimum Qualifications:

A Bachelor's degree in marketing, business, or a related field.
At least 5 years of experience in Product Marketing
Experience building partnerships with Product Management, Sales and cross-functional teams, and shaping GTM roadmaps and strategies
Strong leadership skills, with the ability to inspire and guide cross-functional teams
Expert communicator, able to translate strategies into effective sales and marketing assets
Strong analytical skills, adept at translating to insights that support product development and go to market strategies
Advanced knowledge of consumer behavior and marketing research, able to proactively and independently seek out required inputs

Preferred Qualifications:

Experience as a School Psychologist, Occupational Therapist, Clinical Psychologist, or Speech Language Pathologist
Experience in the psychological and educational assessment industry, with knowledge of psychological test administration, scoring and interpretation

Competencies:

Decision Making - The ability to make quick and informed decisions based on the process of gathering information, examining your possibilities, comparing them, and choosing a course of action. The ability to identify and evaluate resources and plan for their utilization throughout the execution of comprehensive, long-range plans.
Problem/Situation Analysis- the ability to identify the elements of a problem situation and to understand which components are critical; the ability to identify critical activities in a process. To be able to break the process down into its component activities.
Relating to Others- the ability to coordinate personal insights and knowledge of others into effective actions; the ability to make use of accurate interpersonal skills in interacting with others. The ability to persuade others, to present one’s viewpoint in such a way that it is accepted by others. The ability to understand the needs, interests, strengths, and weaknesses of others. And to utilize this information for contributing to the growth and development of others.
Results Orientation - the ability to identify actions necessary to achieve task completion and to obtain results; the ability to meet schedules, deadlines, quotas, and performance goals.

Physical Requirements:

(The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions.)

The employee may regularly lift and /or move up to 10 pounds, and occasionally lift and/or move up to 20 pounds.
Specific vision abilities required by this job include Close vision and Distance vision.
The auditory/hearing abilities required by the job include the ability to hear others using a phone or online conferencing system.
While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
The employee is regularly required to walk and sit for prolonged periods.
This individual must be a responsible person and regular attendance is required.

Travel:

10-20% travel to attend trade conferences and meetings with clients.

WPS IS AN EQUAL OPPORTUNITY EMPLOYER AA M/F/V/D.

We proudly hire U.S. Military Veterans, and those qualified are encouraged to apply.

Equal Employment Opportunity is The Law. | Pay Transparency Nondiscrimination Provision At this time, WPS is unable to provide visa sponsorship.

We use E-Verify and submit information from each new employee’s Form I-9 to confirm work authorization.

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