Senior Director, Marketing Strategy

Scholastic • Full-time • Remote (New York, New York, United States) • 1m ago

Job Description:

Scholastic School Reading Events (SRE) are school-based experiences that engage the school community while empowering kids to discover books for themselves. We operate three primary vehicles for this mission: Scholastic Book Fairs, Scholastic Book Clubs and Storyvoice, a virtual read-aloud platform featuring award-winning authors and illustrators.

Rooted in Scholastic’s greater mission, SRE events use the power of reading for the betterment of all kids, providing access to books, the culture of reading, and a path to learning to love to read.

In everything we do, we are committed to ensuring every kid, parent, caregiver, teen/tween, Book Fair organizer, Book Club teacher, and employee feels seen, respected, and welcome as part of the Scholastic family.

POSITION OVERVIEW

The Senior Director of Marketing Strategy leads strategic planning and execution of campaigns, partnerships and initiatives across the SRE ecosystem in support of Scholastic IP, the Scholastic brand and business, and other strategic partnerships. The role works closely with cross-functional leads in the development and implementation of marketing programs— defining communications strategies and timelines, scope, and ensuring execution reflects the defined

messaging and strategic priorities.

This position works in close collaboration with the VP, Marketing Strategy and leads collaboration and cross-functional planning across digital & social marketing, consumer experience & digital development, and creative teams. The team is responsible for the synthesis of consumer insights, performance data, and strategic objectives to inform, brief, execute and refine marketing programs, campaigns, and brand strategies supporting Scholastic Reading

Events, Scholastic priorities, and its partners.

JOB SUMMARY

Marketing Strategy Development: Develop, refine, and implement the overall Brand, Program, and Campaign Marketing strategies to increase brand awareness, drive affinity and demand for Scholastic and its priority IP, and support the Scholastic mission to make reading unmissable, and stories irresistible.

● Lead all aspects of strategic planning activity from inception to delivery - including strategic approach, ideation, briefing, execution, and performance tracking.

● Lead brainstorming and task force meetings that align campaign plans to goals.

● Assist SRE leadership in development of Scholastic’s partnership framework, guidelines and go-to-market materials, engage potential partners, and develop and execute brand & mission expanding partnerships.

● Lead development and execution of franchise support across SRE channels.

Team Mentorship: Support a team of marketing professionals, fostering a collaborative and results-driven culture. Provide guidance and coaching to team members for skill development and growth.

Cross-Functional Collaboration: Collaborate across School Reading Events Marketing functional teams including Creative, Digital Marketing, Customer Experience, Operations, and Scholastic Centers of Excellence (Press and USM), to ensure marketing strategies are cohesive and integrated across all customer touchpoints.

Campaign and Program Development: Oversee the creation and execution of marketing campaigns and programs across various channels, including digital, traditional, and experiential marketing. Develop decks that capture strategy, tactics and performance and socialize across the company.

Brand Strategy: Apply the company's brand strategy, ensuring consistency in messaging and branding across all touchpoints.

Data-Driven Decision Making:

● Partner with the Business Analytics team on KPI setting

● Leverage corporate Data Analytics, and performance metrics to measure the

effectiveness of marketing efforts and make data-driven decisions for optimization.

● Act as a driving partner with the SRE Customer Insights team to ensure a continuous flow of inquiry and response between the Marketing Strategy and Customer Insights teams

● With partnership from Marketing Operations, place special emphasis on building and driving a process to measure and optimize all tactics.

Stakeholder Communication:

Regularly report to the VP, Marketing Strategy and SVP, Marketing and Customer Experience, and other key stakeholders on marketing strategy progress, results, and recommendations.

● Work with Marketing Operations and Project Management to ensure campaign assets and collateral are brought to life across all placements and target audiences through asset tracking.

● Collaborate with partner departments like Sales and Strategy

● Develop internal and external presentation materials and decks

Qualifications

EDUCATION/ QUALIFICATIONS

● Bachelor’s degree, Master’s preferred.

● 10+ years experience in a Marketing role

SKILLS:

● Strong marketing track record with proven success in driving demand, creating

best-in-class marketing, and franchise building

● Customer Obsessed, keeps the customer at the center of all decision making

● Ability to write strong briefs and provide actionable feedback to Creative teams

● Commitment to “internal client” and customer service principles

● Conceptual, innovative thinker with the ability to solve problems creatively

● Proven analytical skills, with decision-making grounded in data and analysis

● Strong prioritization skills with the ability to manage complex or multiple projects concurrently and complete on-deadline

● Ability to develop and grow talent, and form a strong cohesive team

● Superior interpersonal skills and knowledge to interact and lead staff at all levels

● Strong organizational skills and attention to detail

Time Type:

Full time

Job Type:

Regular

Job Family Group:

Marketing

Location Region/State:

New York

EEO Statement:

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

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