Marketing Analyst

Colibri Group • United States • 1m ago

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,000 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

Position Overview

This Marketing Analyst role directly aligns with our mission of "Leading people to achieve more, adapt, and thrive in their careers." By providing critical data-driven insights and optimizing our marketing strategies, this position empowers our healthcare education initiatives to reach and support more professionals. Your work will help drive the success of our programs, ensuring that healthcare professionals have the tools and resources they need to grow and excel in their careers.

What You'll Do

Collect, analyze, and interpret marketing data to identify trends, opportunities, and challenges.
Develop and maintain marketing performance dashboards and reports to track key metrics and KPIs.
Conduct thorough analysis of campaign effectiveness, customer behavior, conversion rates, and ROI.
Provide actionable insights and recommendations to optimize marketing strategies and campaigns.
Collaborate with cross-functional teams including Marketing, Sales, and Product Development to align data-driven decisions with business goals.
Utilize statistical methods and predictive analytics to forecast trends and outcomes.
Conduct competitive analysis to benchmark our performance against industry standards.
Stay updated with industry trends and best practices in healthcare technology and education.

What You'll Need to Succeed

Proven experience as a Marketing Analyst, Data Analyst, or similar role in the healthcare or ed-tech industry.
Proficiency in data analysis tools and software (e.g., Excel, Google Analytics, Tableau, SQL).
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce) is a plus.
Excellent communication skills with the ability to present complex data insights clearly and actionably.
Ability to work independently and collaboratively in a fast-paced environment.
Bachelor’s degree in marketing, Statistics, Economics, Business Administration, or a related field.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!