Product Marketing Manager

Risepoint • Full-time • US - Remote, United States of America • 1m ago

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Academic Partnerships is hiring a Product Marketing Manager who will support the development and implementation of strategic marketing & enrollment plans for a portfolio of not-for-profit university online programs. You will focus on the delivery of marketing programs and specific marketing tactics that drive interest among potential students within a defined target market leading to new enrollments and supporting the retention of existing students through graduation. You will also be the key point of contact for the partner university’s marketing team and Academic Partnerships’ (AP) support teams coordinating the internal resources for marketing & enrollment plan execution.

This position will support the Sr. Director Leader's creation and oversight of their enrollment budget and P&L management responsibilities for assigned universities. In addition to directing and implementing a variety of marketing programs and tactics from conception to completion, the Vertical Marketing Manager will also be responsible for the university program performance analysis and providing feedback regarding performance optimization.

Responsibilities Include:

Develop and manage the partner university annual campaign calendar
Actively track and optimize monthly campaigns
Perform root cause analysis on underperformance
Provide marketing guidance to call center operations in the areas of messaging and lead to enrollment processing to maximize contact to file complete rates
Identify co-branding, alumni, social media and event opportunities with assigned partners and create business cases to gain partner university buy-in
Analyze and report weekly on the impact of campaigns to budget
Ensure all partner assets are accurate, up to date, and optimized for driving enrollments and revenue
Partner with field sales team to identify opportunities to increase enrollments and carry ideas to execution (where appropriate)
Serve as the primary point of contact for marketing strategy and obtain university approvals for marketing assets
Generate and maintain competitive research by institution and program in the home state and contiguous states

Qualifications Include:

Bachelor’s level degree required, ideally in marketing. Graduate degree a plus
5-8 years of marketing, product and/or portfolio brand management experience, agency or direct. Experience in higher education marketing a plus
Strong analytical capabilities with demonstrated history of using testing, analyzing, refining and testing methodology
Ability to work creatively and manage multiple projects simultaneously
Agency and direct client experience a plus
Computer proficiency with Microsoft Office required. Advanced user of Excel and PowerPoint highly desired
Experience with Salesforce a plus
Excellent communication skills, team work and diplomacy are essential
Strong attention to detail
Ability to thrive in a highly ambiguous environment with changing priorities is essential

Academic Partnerships is an equal opportunity employer and committed to hiring a diverse and inclusive workforce.

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Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits: