Role Summary: We are looking for a dynamic and relationship-driven Partnership/Influencer Marketing Manager to join our growing marketing team. This role will play a critical part in developing and managing relationships with influencers, educational thought leaders, and strategic partners in the K-12 education and ed-tech space. The ideal candidate is a self-starter with strong communication skills, a passion for building connections, and a deep understanding of influencer marketing and partnership strategies.
Key Responsibilities:
- Collaborate with other ed-tech companies, education organizations, and strategic partners to create co-marketing opportunities, joint campaigns, and events that expand Otus' reach and drive awareness.
- Develop marketing initiatives that emphasize the differentiated value partners deliver, targeting new clients and enhancing opportunities for upsell and cross-sell within existing accounts.
- Evaluate new and existing partnerships and prioritize those with the greatest revenue potential and strategic alignment.
- Identify, build, and maintain relationships with key influencers, thought leaders, and content creators in the K-12 education sector. Develop long-term partnerships that align with Otus's brand values and goals.
- Collaborate with partners and influencers to drive compelling campaign ideation, and work with the marketing team to execute on blog posts, videos, webinars, case studies, and social media posts that resonate with Otus’s target audience.
- Work closely with the marketing team to align campaigns with overall marketing strategy, ensuring a consistent message across all channels.
- Measure and report on the success of partnership and influencer campaigns. Use data to optimize strategies, increase engagement, and maximize ROI from partnership and influencer initiatives. Provide actionable recommendations on which partners to prioritize and where to focus marketing and sales efforts for the greatest impact.
- Partner with the Director of Marketing, Project Manager, and Community Manager to identify influencer involvement in webinars, conferences, and other educational events to increase brand visibility and thought leadership for Otus.
- Foster authentic advocacy for Otus among influencers and partners by ensuring they have a deep understanding of our product, values, and mission.
- Work closely with the Sales, Client Success, and Product teams to ensure that partnership and influencer strategies align with company-wide objectives and support growth goals.
Qualifications:
- 3+ years of experience in K-12 education
- 3+ years of experience in influencer marketing, partnership management, or related roles.
- Proven track record of building and managing successful influencer and partnership campaigns in the education or technology sectors..
- Excellent interpersonal and communication skills, with a talent for building strong relationships and negotiating partnerships.
- Strong understanding of social media platforms, influencer trends, and partnership dynamics.
- Ability to think creatively and strategically, identifying new opportunities to build the Otus brand.
- Ability to work collaboratively across teams and with stakeholders at all levels.
- Creative thinker with a data-driven approach to problem-solving.
