We are seeking a strategic, results-driven, and hands-on Senior B2B Account-Based Marketing (ABM) Campaign Manager to join our dynamic marketing team. This role will be responsible for developing, executing, and optimizing targeted marketing campaigns aimed at high-value enterprise and mid-market accounts. You will work closely with sales, marketing, and customer success teams to create highly personalized and effective account-based marketing strategies that drive engagement, pipeline growth, and revenue. This is a fully remote position with a high preference for West Coast-based candidates to best collaborate with our global teams.
What you’ll do:
Campaign Strategy & Execution:
- Develop, implement, and manage end-to-end ABM campaigns for target accounts, ensuring alignment with business objectives and sales goals.
- Identify key account segments, map customer journeys, and build multi-channel marketing strategies to reach decision-makers at target accounts.
- Create highly personalized content and experiences that resonate with each account’s unique challenges and needs.
- Drive and execute the local ABM event strategy, including lunch & learns and online events (webinars) to nurture target accounts throughout the funnel.
Collaboration & Cross-functional Leadership:
- Partner with sales, product, and customer success teams to ensure alignment on ABM goals, strategies, and tactics.
- Lead cross-functional teams to execute campaigns, from concept to completion, including creative, product marketing, sales enablement, and digital teams.
- Act as the ABM subject matter expert within the organization, educating and evangelizing ABM best practices.
Data-driven Decision Making:
- Utilize marketing automation tools and CRM data to design, track, and optimize ABM campaigns.
- Analyze campaign performance, generate insights, and report on KPIs such as account engagement, pipeline creation, and revenue influence.
- Continuously optimize campaigns based on data-driven insights, experimenting with new tactics to drive higher engagement and ROI.
Content Creation & Personalization:
- Collaborate with content teams to develop personalized messaging, landing pages, and marketing assets for specific accounts and industries.
- Craft custom proposals and experiences tailored to key stakeholders within target accounts.
Technology & Tools:
- Leverage ABM and other martech solutions to execute personalized and scalable ABM strategies.
- Stay up to date on the latest ABM technologies and trends to keep the company at the forefront of B2B marketing innovation.
What you'll bring:
- 5+ years of B2B SaaS marketing experience, with at least 3+ years specifically in account-based marketing or enterprise marketing.
- Proven track record of successfully managing ABM campaigns for high-value accounts, driving revenue growth, and achieving measurable results.
Skills & Expertise:
- Deep understanding of ABM strategies, methodologies, and tools (6Sense, Qualified, Mutiny, or similar).
- Experience working closely with sales teams to align marketing efforts with account strategies.
- Strong analytical and data interpretation skills to assess campaign performance and make data-driven decisions.
- Ability to craft and execute multi-channel campaigns, including email, digital advertising, social media, events, and direct mail.
Leadership & Communication:
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels.
- Team-oriented, with the ability to lead and mentor junior marketers.
At Go1, your base pay is one part of your total compensation package. This role pays between $135,000 and $150,000, and your actual base pay will depend on your skills, qualifications, and experience. This role is also eligible for the employee bonus plan and employee stock options.
Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together, we can change the world. One learner at time.
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