Company Overview:
Panopto is a dynamic and rapidly growing company backed by a leading private equity firm. With a team of approximately 200 dedicated professionals, we are committed to empowering learners with interactive video.
Position Overview:
We are seeking a highly skilled and strategic Director of Corporate Marketing to lead our corporate marketing initiatives and ensure cohesive, compelling messaging across all platforms. This role requires a creative thinker, skilled communicator, and strong leader with the ability to align marketing efforts to business objectives and drive engagement with diverse audiences.
As Director, Corporate Marketing, you will be responsible for shaping and executing our messaging strategy, developing impactful content, fostering customer advocacy, and delivering exceptional webinar and event experiences. This position requires cross-functional collaboration to support brand growth, customer engagement, and lead generation.
Work you’ll do:
In this role, you will
Brand Strategy and Identity
- Work with the VP of Marketing to develop and implement a comprehensive brand strategy that aligns with the company's goals and values.
- Define the brand's unique selling proposition and competitive advantage in the market.
- Manage Panopto’s brand identity, including brand guidelines, logos, visual assets, and brand messaging.
- Lead Content Strategy & Development
- Oversee the creation, management, and optimization of web content to ensure it reflects the company’s brand voice, messaging, and goals.
- Develop and manage a robust blog strategy to drive engagement and thought leadership.
- Create and maintain a dynamic content calendar that aligns with marketing campaigns and corporate goals.
- Develop compelling case studies, customer references, and other customer-focused content.
Collaborate Across Departments
- Work with product management, marketing and sales to help implement product marketing strategies. Coordinate with the greater marketing team to identify and fill gaps in the buyer’s journey.
- Content creation and messaging: drive the content strategy through the development of high-impact messaging and attention-grabbing media and visuals that resonate with our target audience and work with the broader marketing team to build and execute content-driven campaigns. Shape Panopto’s story, narrative and all of our content-driven campaigns, evolving and maintaining brand and narrative consistency and standards across channels and campaigns.
Drive Messaging & Campaign Strategy
- Lead the creation and execution of messaging strategies that resonate with target audiences and differentiate the brand in the market.
- Ensure consistency of messaging across web, social media, email campaigns, newsletters, and marketing materials.
Expand Brand Reach through Webinars and Events
- Define and execute a comprehensive webinar and event strategy to engage prospects, customers, and partners.
- Partner with cross-functional teams to ensure seamless execution and impactful event outcomes.
Customer Marketing & Advocacy
- Design and implement initiatives to build and sustain strong customer relationships, including newsletters, user groups, and customer-focused webinars.
- Foster customer advocacy through programs like case studies, testimonials, review site engagement, and office hours.
- Collaborate with product and sales teams to identify and highlight customer success stories.
Social Media Management
- Oversee the company’s social media strategy and execution to amplify reach, drive engagement, and build community.
- Stay abreast of trends and innovate to strengthen the company’s social presence.
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Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
- 8+ years of experience in corporate marketing, content strategy, or related roles, with at least 3 years in a leadership capacity.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Proven success in developing and executing integrated marketing campaigns.
- Experience managing webinars, events, and customer marketing programs.
- Strong understanding of digital marketing channels, including web, social media, and review platforms.
- Demonstrated ability to build and nurture customer advocacy programs.
- Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
Key Competencies
- Strategic Thinking: Ability to align marketing strategies with business goals.
- Leadership: Strong team leadership skills with a focus on mentoring and team development.
- Collaboration: Skilled in working cross-functionally and fostering relationships across teams.
- Creativity: Innovative mindset to create compelling marketing initiatives.
- Data-Driven: Strong analytical skills to measure the effectiveness of campaigns and make informed decisions.
$125,000 - $140,000 a year
The salary range for this position is $125,000 - $140,000 USD per year. This position is also eligible for a bonus as part of the compensation package.
Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge, skills, experience, and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work. At Panopto, we know that great people make an organization great. We value our people and offer employees benefits that are market competitive for our industry. Learn more about what working at Panopto can mean for you.
At Panopto, our commitment to pay equity and transparency is unwavering. We do not engage in salary negotiations beyond the established range to maintain fairness and prevent potential pay disparities among team members based on negotiation strategies.
The Team:
The Director of Corporate Marketing will report to the VP of Marketing and lead a talented team of social media and event specialists, copywriters, and designers. This versatile team’s primary mission is to craft and share Panopto’s brand story while aligning closely with market trends, buyer needs, and customer pain points. By deploying best practices in B2B technology marketing, the team works to elevate Panopto’s relevance and value in the marketplace.
The Director will oversee the management of the content and campaign production calendar, ensuring all marketing initiatives are well-coordinated and on schedule. This includes ensuring that all teams—internal and external—have the content and resources they need to execute marketing programs essential to driving growth and meeting business objectives.
Our people and culture
Panopto’s mission is to help anyone share knowledge using video. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a diverse, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives and make a meaningful impact both individually and collectively. This inclusive environment not only encourages creativity and the free exchange of ideas but also harnesses the power of varied viewpoints. As a result, we are better equipped to tackle our most intricate challenges, leveraging the wealth of different experiences and backgrounds within our team. This collaborative spirit not only drives us towards effective solutions but also fuels our drive to continually improve and innovate, ultimately enhancing the quality of our products and services. It’s what sets Panopto apart as a unique and rewarding place to work.
Our purpose
We believe that video can have a transformative effect on learning. So we built a video knowledge management platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,500 companies and universities worldwide with over ten million end users. Today, Panopto’s knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney, and has received industry recognition for its innovation, rapid growth, and company culture.
Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals which will receive consideration for employment without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability or protected veteran status, or any other legally protected criteria, in accordance with applicable law. Panopto is committed to providing reasonable accommodation to applicants with disabilities. If you require accommodation for interviewing or otherwise participating in the employee selection process, please provide more detail on how we can further support you by reaching out to the Employee Experience department.
Hybrid, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they must make regular trips to the Pittsburgh office, located on the north side of Pittsburgh along the Three Rivers Heritage Trail with quick access to downtown.
Remote, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely.
Remote, International: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they may make regular trips to the local international office from time to time, where applicable.
