Email Marketing Specialist

StudyPoint • Full-time • Boston, Massachusetts, United States • 2d ago

Who We Are

StudyPoint is a national leader in the private tutoring industry. We are actively seeking enthusiastic, driven individuals to grow our team.

Our business is helping kids, and we're exceptionally good at it. Our students see dramatic gains in their academic and standardized test results, and our employees enjoy the rewards of growing a mission-driven, values-based, and entrepreneurial company. Our success is driven by the people that work here and a community built around our core values:

Onward and Upward * Embrace Growth & Learning * Deliver and Expect Excellence * Live and Work by the Golden Rule * Care for One Another * Build Meaningful Relationships * Communicate, Communicate, Communicate * Have Fun

Our team is fun, supportive, driven, and passionate about their work. The work we do contributes to the educational success of students across the country - join a rising star in the education world and a leader in the for-profit education community!

Position Description

StudyPoint provides a unique service to families across the country: one-on-one, individualized tutoring with access to a proven curriculum and a national network of support. Members of our Marketing team spread the word about our programs nationwide, working as part of a tightly-knit group executing high-quality, complex campaigns with an eye towards innovation. The Email Marketing Specialist plays a key role in lead nurturing and engagement, helping drive enrollment for both new and additional programs. If you are able to own and lead multiple key initiatives independently, have excellent written communication skills, are a creative problem solver, and take pride in deploying high quality marketing efforts, then we encourage you to learn more about joining our team. Note that candidates living in Boston or the Greater Boston area are preferred, and this opportunity is open for immediate hire.

Responsibilities

Manage the planning, execution, and continuous improvement of our existing email marketing campaigns.
Coordinate A/B testing of various email campaign features (ie, subject lines, send times, etc).
Analyze campaign results and present findings to marketing and executive leadership teams.
Work with our customer-facing teams to implement lead and customer outreach strategies that build relationships and drive growth.
Manage a blend of online marketing strategies & channels to increase word-of-mouth sales and improve customer retention.
In addition to the above core responsibilities, you’ll have the opportunity to wear multiple marketing hats and contribute on projects as we look to continue innovating on the marketing front.

Qualifications

A strong intellect (and a Bachelor’s Degree).
A data-driven, analytical approach to problem solving.
A compulsive adherence to A/B (or multi-variable) testing.
1-2 years marketing experience in a professional setting.
Excellent written communication skills.
An exceptional work ethic and attention to detail which includes meticulous editing and proof-reading skills.
An interest in fostering education and helping students succeed.

Ideal Candidate Wil Have:

A talent for crafting copy that communicates clearly, concisely, and persuasively.
Experience building and interpreting post-campaign analytics.
A working knowledge of HTML/CSS.
Business and/or Marketing oriented degree, with a strong background and interest in logical thinking.

Benefits

Competitive salary package depending on experience.
Three weeks paid time off in your first year with 9 paid holidays, plus your birthday off.
Annual paid volunteer day to do community service/charity work.
Health, vision, and dental coverage options.
Significant discounts on tutoring for family members.
401k option.
Work from home.

Additionally, we offer:

The opportunity to work side by side with senior leadership to shape marketing strategies and campaigns.
A tremendous opportunity for learning and growth: you'll be a key player on campaigns that affect the entire organization's success. (You’re unlikely to find that level of responsibility and exposure in a large company.)
Investment in the development of your marketing skill set – exposure to all marketing channels employed, with the opportunity for full-cycle management over time.
A fun and supportive team that is as intelligent, as driven, and as passionate about their work as you are.

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