Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.
Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being named a Fortune Best Workplace in Technology and a 2022 Glassdoor Best Place to Work, inclusion on the Forbes Cloud 100, and ranking in the top 100 on G2’s 2023 Best Global Software Companies. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.
Lucid is seeking a collaborative, curious, creative, and measurement-obsessed marketing professional to own and elevate our marketing-led webinars and virtual events throughout the buyer's journey. In this role, you’ll take end-to-end ownership of our webinar strategy, transforming it into a best-in-class thought leadership and demand-generation program. Your efforts will shape the attendee experience for webinars targeting prospects, partners, and customers.
Responsibilities:
- Campaign Ownership:
- Develop a comprehensive webinar strategy, including key objectives (pipeline-focused), content themes, messaging, and goals across the customer journey.
- Content Strategy:
- Engage target personas with actionable and valuable content that positions us as the go-to resource for our ideal customers.
- Project Management:
- Manage the webinar process from start to finish—scheduling topics and speakers, overseeing technical setup, and collaborating with stakeholders on creative, content, and promotion strategies.
- Follow-Up Strategy:
- Execute pre- and post-webinar strategies to maximize impact. Innovate ways to repurpose webinar content for broader use.
- Analytics:
- Establish benchmarks, measure program effectiveness, and continuously optimize based on data-driven insights. Report results to stakeholders.
- Speaking & Moderation:
- Act as a webinar moderator or speaker as needed.
Requirements:
- 3+ years in demand generation marketing or related roles, with a proven track record of driving engagement and meeting pipeline targets.
- Strong communication, organizational, and writing skills.
- Proficiency in webinar platforms like Zoom Webinars.
- Ability to deliver personalized, high-value experiences through cross-functional collaboration.
Preferred Qualifications:
- 2+ years managing webinars and virtual programs, preferably in a B2B environment.
- Strong project management skills and the ability to translate vision into action.
- Expertise in editorial content creation aligned with product insights, industry trends, and customer needs.
- Highly organized, with the ability to balance competing priorities effectively.
- Proven ability to own projects and see them through to completion.
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