Errin S.
Skills
Digital Marketing Strategy
Content Marketing & Storytelling
Email Marketing & Automation
Marketing Analytics & Reporting
Brand Development & Positioning
CRM Management (HubSpot, Salesforce, Finalsite)
SEO & SEM Optimization
Social Media Management
Campaign Performance Tracking
A/B Testing & Conversion Optimization
Marketing Automation Platforms (Mailchimp, Marketo)
LMS Platforms (Canvas, PowerSchool, Finalsite)
Project Management (Asana, Monday, Trello)
Google Analytics & Tag Manager
Cross-Functional Team Collaboration
About
Strategic marketing operations professional with 10+ years of experience driving performance, improving systems, and aligning cross-functional teams to deliver measurable growth. Deep expertise in CRM, campaign ops, analytics, and digital strategy within education environments. Passionate about scaling processes, optimizing MarTech stacks, and supporting go-to-market teams with data-driven insights. Collaborative leader with a record of partnering with teams to align on goals, KPIs, and system enhancements.