Skills
data, business intelligence, marketing, strategy, CRM, loyalty, marketing data, marketing analytics, predictive modeling, customer segmentation, customer lifetime value modeling, quantitative marketing research, qualitative research, customer experience management, digital marketing, marketing measurement, marketing attribution, big data, consumer behavior, economic modeling, marketing economics, financial modeling, team leadership, strategy, strategic planning, client management, analytics engineering, dbt, thoughtspot, snowflake, big query, aws, AI, google cloud platform, big query, data strategy, azure, power bi
About
I have been in the data / analytics / data science / insights / marketing research space for my entire career, and most recently have spent time in AI. I build and lead high performing teams and systems to support analysis of all types of data. My work drives top line revenue growth and bottom line profitability by using analytics and research to reduce risk in brand and product development, optimization of staffing levels, improved relevance of marketing campaigns, and creation of key insights to identify new markets, among others.
Here are some examples:
- Autura: My team and I built a cloud-based customer data platform that integrated data from multiple applications and created a single, well documented source of truth. We topped it off with a powerful but easy to use business intelligence tool that was widely adopted by users.
- InsightRidge: Analytics across a client's customer base found over-mailing of the same catalogs to the same customers saving the client over $7 million per year.
- Capella University: A research study I championed provided confidence to maintain pricing levels on our largest and most degree profitable program despite a new competitor entering the market with tuition that was 20% lower. This study was designed, executed, and presented in less than 72 hours.
- Carlson Marketing: Analysis of a client's campaign performance identified an opportunity to increase trans-Atlantic business class segments by 4 percentage points.
I have expertise in the automotive, consumer packaged goods (CPG), higher education, financial services, retail, technology (including SaaS), airlines, hotel, and gaming industries.
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