Mark S.

Skills

Advanced
• Marketing & Communication Strategy Development
• Marketing Research, Automation & Analytics
• Advertising, Promotions & Media Buying - outdoor, web/mobile, direct, email, tv/radio (OTT/OTA)
• Competitive & Situational Analysis
• Public & Media Relations
• Team Leadership, Development & Mentoring
• C-Suite & Board Liaison
• Budget Forecasting, Management & Contract Negotiation
• Presentation, Speech & Talking Points Development
• Crisis Communications - Planning & Management
• Event Planning & Logistics

Intermediate
• Applications - Web/CMS, Google Analytics, SEO, Social Media Scheduling/Listening, Survey, Email Marketing
• Applications - Student Information Systems, CRM, ERP, Microsoft Suite, Google Suite, Adobe CS Suite
• Project Management - Agile Methodology, Scrum, Sprint Skill
Basic
• Languages: Spanish

About

Mark Sherwood is a seasoned marketing and communication professional with over 25 years of experience in strategic brand development and leadership across various sectors. Starting his career as a young product manager, Mark has consistently demonstrated a strong work ethic, a data-driven approach and a focus on building impactful connections. His journey has taken him from working with Fortune 500 companies to leading marketing efforts as the Chief Marketing and Communications Officer for Cincinnati Public Schools, Ohio's second-largest school district.
In his current role, Mark is responsible for spearheading all communication and marketing initiatives within Cincinnati Public Schools, overseeing a team dedicated to enhancing the district's brand presence. This includes managing budgets, conducting research, analyzing competitors and developing comprehensive marketing strategies. Under his leadership, the department has achieved significant recognition, winning multiple industry awards for their innovative marketing digital, video and print assets.

Beyond his role in Cincinnati, Mark has also made significant contributions to other notable school districts. In Detroit, he directed the development and execution of marketing strategies to enhance the district's rebranding through digital media and community engagement. Similarly, in Duval County, Florida, Mark played a pivotal role in leading communication initiatives, overseeing crisis communications, and implementing a variety of strategic marketing efforts to support the district's growth and rebranding initiatives.

In his career outside the education sector, Mark has thrived in roles focusing on strategic marketing, business development, research, and brand management. At companies like Praetorian and Stellar, he successfully navigated complex business landscapes, negotiating lucrative contracts with major corporations and driving substantial revenue growth. Mark's expertise also extends to areas such as digital marketing, SEO, public relations, and event management, showcasing his diverse skill set and adaptability across industries.
Throughout his career, Mark has demonstrated proficiency in strategic planning, marketing research, team leadership, budget management and crisis communications. He has a proven track record of implementing successful branding and rebranding efforts, driving revenue growth, and fostering strong relationships with stakeholders at all levels. Mark's dedication to continuous improvement and innovation has been instrumental in shaping the success of the organizations he has been a part of.

Overall, Mark Sherwood is a dynamic and results-oriented professional with a passion for driving impactful marketing and communication strategies. His extensive experience across diverse industries and his commitment to excellence make him a valuable asset in any leadership role requiring a blend of creativity, strategic thinking and effective communication.