Skills
strategic partnerships, brand management, brand strategy, digital marketing strategy, product marketing, performance marketing, messaging, value propositioning, marketing analytics
About
As a brand strategist at 2U, I drive data-driven brand building and customer-focused activities throughout the marketing funnel to increase lead conversion, generating $37m in revenue across portfolios. I project manage strategic and creative marketing initiatives for paid, organic, and email channels to nurture leads through the funnel. I also define effective go-to-market and growth strategies rooted in well-crafted target audience definition, motivation analysis, and marketplace positioning.
I have worked in various marketing roles in the education sector, helping businesses succeed in their GTM strategies through product messaging/positioning, creative nurture campaigns, and audience segmentation. I have also developed in-depth knowledge of the current digital space and advertising platforms, and an ability to analyze and recommend strategies for maximizing digital campaign performance.
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