Morgan E.

Skills

CRM & Email: Salesforce (Advanced), HubSpot, Outreach.io, MailChimp, Campaign Optimization, Email Marketing, A/B Testing

Lifecycle & Engagement: Segmentation, Persona Development, Lead Scoring, User Journeys, Campaign Performance Analysis

Content & Workflow: Content Strategy, Brand Voice, Campaign Execution, Editorial QA, Persona Messaging, Keyword Research

Creative Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, Wix, CMS Editors, Webflow, HTML/CSS (Basic)

Marketing Tools: Google Analytics, Google Ads, Vidyard, Thnks, Drift

Productivity: Microsoft Office, iWork, Google Workspace, Trello, Slack, CultureAmp, Absorb LMS

AI & Writing Tools: ChatGPT/Claude/Jasper/Gemini (Prompting, Drafting, Iteration), Notion, Grammarly

About

Thoughtful, systems-savvy marketing strategist with 10+ years of experience designing high-empathy campaigns. Deep roots in EdTech and SaaS, specializing in moving users from initial questions to long-term adoption while supporting product, growth, and community goals. Known for blending creative polish with operational clarity, and for helping teams connect with educators from the heart. Proven track record of translating complex needs into streamlined workflows and cross-functional campaign strategies, whether orchestrating multi-million dollar pipeline optimization or crafting pandemic response communications that reached thousands of educators.