Tara K.

Skills

Marketing Skills: Field Marketing, Customer Marketing, Customer Success, Lead Management, Strategic Planning, Marketing Activation, Event Management, Go-to-Market Strategy, Management Reporting, ROI Analysis
Software Proficiency: InDesign, Canva, HubSpot, Google Analytics, Zoom, YouTube Live
Certifications: HubSpot Inbound Certification, HubSpot SEO Certification, Google Analytics Certification

About

With over 12 years of marketing experience in the education sector, I drive initiatives that enhance learning outcomes and support successful state curriculum adoptions. My background equips me with strong skills in management, business development, and strategic marketing.

In my various roles, I excel in planning, brand development, and stakeholder collaboration. I lead cross-department teams, fostering collaboration that sparks creativity and innovation. My leadership empowers teams to create impactful marketing campaigns that resonate with educators, administrators, and students.

I am dedicated to connecting innovative educational solutions with school needs. My expertise in product marketing, digital marketing, email campaigns, and social media optimizes outreach, enhances product positioning, and boosts overall engagement. I leverage data-driven insights to make informed decisions and develop marketing strategies aligned with state educational standards.

I also possess strong public speaking and event management skills, having organized numerous corporate and community events. My experience in public relations and customer service helps me build solid relationships with stakeholders and ensure customer satisfaction.