Val T.

Senior Digital Content Strategist with Product Marketing, Digital Marketing and Search Optimization Experience

San Diego, California, United States

Skills

Digital Marketing: Multi-Channel experiences (Retail, POS, Direct Mail, Print Media, Paid Search & Display, Email, Mobile, Product Site and Landing Page, Application, Authenticated console, etc.); Email Database management and List Acquisition; Database and Behavioral Targeting; Web Analytic and Reporting (Coremetrics, Adobe Target, Adobe Analytics, Clicktale); Voice of Customers (OpinionLab); Creative Optimization through A/B and Multi-variate testing (MVT) (Adobe Target); Content Management (Aobe CQ/ AEM/ Sharepoint)

About

Customer/data-oriented marketing professional with 18+ years of diverse digital and retail experiences in product marketing, web analytics, content optimization, and communication strategies. Strategic thinker with a can-do attitude to influence, design, and execute changes to achieve business goals and optimize user experiences. Creative problem-solver thriving in a customer-centric environment that embraces change and stays agile.