Verna D.

Skills

Marketing Strategy, Brand Strategy, Team Leadership, Digital Marketing, Creative, Growth Marketing, Change Leadership, Thought Leaderships, Brand Research, Consumer Research, Annual Planning and Activation, Brand Management, Account Management, Sales

About

Seasoned strategist and solutions-minded marketing and communications professional with extensive experience leading successful teams across diverse industries. In-house, consultancy, marketing services, and agency experience. Decades of client and in-house account management. Highly skilled team leader and change agent with a track record of collaborating with executive leadership and stakeholders to gain market insights, craft authentic brand strategies, and leverage consumer research for data-driven marketing activations. Expertise includes consumer insights, integrated marketing, advertising, and engagement strategies that build reputations, increase engagement, drive customer acquisition, and maximize ROI. Passionate about creating strong and relevant brands, challenging the status quo, achieving organizational KPIs, fostering collaborative partnerships, and developing high-performing teams. Excels in decentralized and/or matrixed organizations.