The Opportunity
Huron helps its clients drive growth, enhance performance and sustain leadership in the markets they serve. We help healthcare organizations build innovation capabilities and accelerate key growth initiatives, enabling organizations to own the future, instead of being disrupted by it. Together, we empower clients to create sustainable growth, optimize internal processes and deliver better consumer outcomes.
Health systems, hospitals and medical clinics are under immense pressure to improve clinical outcomes and reduce the cost of providing patient care. Investing in new partnerships, clinical services and technology is not enough to create meaningful and substantive change. To succeed long-term, healthcare organizations must empower leaders, clinicians, employees, affiliates and communities to build cultures that foster innovation to achieve the best outcomes for patients.
Joining the Huron team means you’ll help our clients evolve and adapt to the rapidly changing healthcare environment and optimize existing business operations, improve clinical outcomes, create a more consumer-centric healthcare experience, and drive physician, patient and employee engagement across the enterprise.
Join our team as the expert you are now and create your future.
Position Summary
The Growth Enablement Team (GET) is a robust sales support team with the goals of improving sales experiences, efficiency, and success rates. GET provides support across three key areas: technology, reporting, and analytics; sales enablement and education (e.g., presentations, sales training); and prospecting and opportunity support. This remote team consists of US-, Canada- and India-based team members.
The Sales Asset Strategist plays a pivotal role in developing compelling content that supports our sales efforts and enhances our visual identity. This role focuses on creating and managing content for the health industry, working with solution subject matter experts, the GET content and visual design teams, and sales enablement technology experts to maximize the effectiveness of our sales content.
Qualifications
RESPONSIBILITIES
Based on the applicant’s title and experience, responsibilities may include any of the following but are not limited to:
• Drive content strategy
o Collaborate with sellers to create effective sales content by developing key messages and inputs. Help solution leaders identify and articulate value propositions, key benefits and features, and differentiators to incorporate into written or creative content.
o Ask critical questions to ensure the requested content’s purpose aligns with the appropriate stage in the buyer’s journey. Recommend applicable sales asset(s), as needed.
o Work with sales asset specialists, GET content and visual design teams, sales enablement technology teams, Enterprise Marketing and GET leaders to optimize and enhance our asset tools, templates, and technology.
o Identify gaps in current content and proactively work with solution leaders to develop related materials.
o Prioritize content creation tasks and ensure workplan aligns with industry priorities (with guidance from sales and GET leadership).
o Ensure Huron differentiators and proof points are up to date on content; work with data management and proof point owners as needed for data.
o Analyze competitive intel and market intel data to adjust content strategy
o Stay informed about the latest trends, developments, and best practices in industry and sales enablement as it relates to creating effective content.
• Oversee content creation
o Provide quality oversight to the Sales Asset Specialist(s) and Design Team for all baseline content development, including presentations, sell sheets, whitepapers, client stories, placemats, interactive sales rooms and videos.
o Lead the development of select strategic, high-profile assets such as the industry overview deck, GTM pages, and assets for new offerings.
- Work closely with marketing, sales, design, and subject matter experts to gather inputs and insights for content creation and collateral development.
- Incorporate feedback from various stakeholders to refine and enhance content materials.
- Collaborate with GET content and visual design teams and Marketing (as needed) to ensure high-quality and visually appealing assets.
• Manage and maintain collateral
o Maintain a healthy sales asset inventory within Seismic and serve as the content curator.
o Implement governance process and ensure accountability.
o Manage and maintain the Industry Profile page and GTM pages in Seismic
o Maintain a regular review cadence for content to edit/enhance or retire pieces, including internal assets, client-facing assets, and internal and external pages within Seismic. Ensure assets reflect the latest industry trends, client success stories, and company offerings.
o Ensure consistency in messaging, branding, and visual design across all collateral materials.
o Maintain accurate metadata for content within Seismic and provide suggestions or recommendations for improvement as needed.
o Answer questions from sellers or GET members on available inventory.
o Help craft communication to sellers and GET on new and enhanced content and content engagement features in Seismic.
• Oversee collateral technology, reporting, and analytics
o Participate in Seismic governance committee to enhance Seismic’s sales asset management features and seller enablement features.
o Analyze Seismic dashboards and analytics insights to understand use and effectiveness of our content. Provide quarterly updates to leadership/team. Present ideas for new metrics and dashboards to analytics team and Seismic Admins.
o Provide or coordinate Seismic trainings or reminders to sellers to increase adoption and/or identify barriers to usage.
o Periodically audit Salesforce integration and pull Salesforce cases to ensure content links are included/accurate.
o Support leadership presentation needs for executive meetings (e.g., GET stats and metrics).
o Create or support asset updates to include in GET newsletter.
QUALIFICATIONS
• Bachelor's degree in marketing, communications, business, or related field.
Current permanent U.S. work authorization required
• 4+ years of proven experience in content creation, copywriting, or sales asset development, preferably for a consulting firm.
• Excellent written and verbal communication skills, with the ability to simplify complex concepts.
• Proficiency in Microsoft Office Suite.
• Adobe Creative Suite experience and Seismic experience preferred but not required.
• Strong project management skills to meet deadlines and manage multiple tasks simultaneously.
• Creative mindset with an eye for design and visual aesthetics.
• Ability to adapt to changing priorities and collaborate effectively within a team environment.
• Willingness to learn Huron’s brand and visual identity; support initiatives to improve our assets.
• Ability to work with team members in different countries and/or time zones.
The estimated base salary range for this job is $100,000 - $145,000. The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting. The actual salary paid to an individual will vary based on multiple factors, including but not limited to specific skills or certifications, years of experience, market changes, and required travel. This job is also eligible to participate in Huron’s annual incentive compensation program, which reflects Huron’s pay for performance philosophy. Inclusive of annual incentive compensation opportunity, the total estimated compensation range for this job is $115,000 - $181,250. The job is also eligible to participate in Huron’s benefit plans which include medical, dental and vision coverage and other wellness programs. The salary range information provided is in accordance with applicable state and local laws regarding salary transparency that are currently in effect and may be implemented in the future.
Posting Category
Healthcare
Opportunity Type
Regular
Country
United States of America
