Fast Facts
We are seeking a Senior Product Marketing Manager for a contract role at D2L to drive the go-to-market strategy and value communication for the Brightspace solution in the corporate sector, ensuring growth through customer engagement and insights.
Responsibilities: Key responsibilities include developing market strategies, crafting value propositions, creating marketing content, and collaborating across teams to ensure product success and effective market communication.
Skills: Candidates should possess 5+ years of product marketing experience, strong storytelling abilities, analytical skills, and the capability to work collaboratively in a fast-paced environment.
Qualifications: In-depth knowledge of the eLearning or education industry is advantageous, alongside a proven track record in product positioning and launching across diverse customer bases.
Location: This position is based in Kitchener, Ontario, Canada, with a preference for candidates in the Eastern Time Zone or willing to work Eastern hours.
Compensation: Not provided by employer. Typical compensation ranges for this position are between CAD 90,000 - CAD 130,000.
Job Summary:
As the Senior Product Marketing Manager for D2L's Corporate segment, your mission is to communicate the value of the D2L Brightspace solution at every stage of the customer journey—from awareness through adoption to advocacy—resulting in the continued growth of our business in the Corporate market.
At a high level, you will:
- Develop a deep understanding of our market, segments, buyers and competitors
- Collaborate with product and sales leadership to drive go-to-market strategy
- Create unique and clearly articulated value propositions
- Craft compelling content to support the customer journey
- Amplify the voice of our customers by telling their stories
- Leverage data insights to learn, adapt and thrive
- Collaborative team leaders and growth agent
Growth is the primary focus of this role. You bring knowledge, creativity and passion to the role as you work to build awareness of our corporate solutions in both internal and external stakeholders. A personal growth mindset that drives constant improvement and innovation is essential to your success. You are a market visionary, trailblazer and fearless leader with an ability to manage ambiguity, motivate your colleagues and thrive while working in a fast-paced environment.
This is a 12-month contract position, with the possibility of extension.
How You’ll Make an Impact:
- Drive the go-to-market strategy and execution for the Brightspace solution in Corporate submarkets: Develop a deep understanding of target markets, buyers, their challenges and jobs to be done
- Use market research, data, customer touchpoints and competitive intelligence to validate new opportunities and inform product roadmap, packaging, pricing, positioning and messaging
- Create and maintain a value proposition framework that connects the needs of our buyers with our solutions and clearly articulates the unique value of using our products to help solve their most pressing challenges
- Be the voice of the market—leverage and promote the value proposition framework as the foundation for consistent and well-differentiated messaging that resonates in the markets we serve
- Build strong partnerships and close working relationships across the organization:Working with Product Management:Develop a strong understanding of products and features as well as services and partners
- Create core assets that communicate the value of the solutions, including website landing pages, pitch decks, talk tracks, one-pagers and videos and other solution enablement resources as needed
- Engage in the release process to launch new products, features, services and partners to market
- Identify new product and market opportunities
- Working with Strategic Communications and Revenue Marketing:Promote our brand and represent D2L’s voice in the markets we serve
- Support campaign themes by crafting compelling content—including infographics, white papers, case studies, blog posts and customer stories—that helps engage and inspire at every stage of the customer journey
- Working with Sales and Customer Engagement, ensure that the organization is ready to sell, deliver and support new and existing Brightspace products, features, services and partners
- Develop dashboards and reports to deliver clear insights and learn quickly what is working and not working on all the product marketing activities – continuously using analytics to adapt, learn and grow faster
What you'll bring to the role:
- 5+ years of product marketing experience—SaaS experience preferred but not required
- In-depth knowledge of eLearning/education industry
- Consistent track record of successfully positioning, messaging and launching products across a broad range of customer types and geographies
- Ability to think about the big picture to drive strategic organization-wide initiatives with a keen eye for the details required to see them to completion
- Expertise in distilling complex concepts and ideas into clear and concise narratives to communicate with potential customers, partners and market influencers
- High-impact storytelling skills that evoke emotion and inspire action
- Robust presentation skills, including for communicating to the senior executive team
- Strong experience collaborating with cross-functional, multidisciplinary teams
- Exceptional analytical and organizational skills
- Ability to anticipate and adapt to shifting priorities in a fast-paced organization
- Residing in Canada and located within the Eastern Time Zone or willing to work Eastern hours
