Fast Facts
Join our dynamic team as a Brand Marketing Manager, where you'll leverage your creativity and expertise in webinars and podcasts to drive brand awareness and lead generation for our B2C products.
Responsibilities: Develop and execute marketing strategies for webinars and podcasts, collaborate on integrated campaigns, and analyze performance metrics to optimize results.
Skills: Proven experience in managing marketing campaigns, experience with HubSpot, excellent communication skills, and ability to analyze data.
Qualifications: 5+ years in a Marketing Manager role and a Bachelor’s Degree preferred, with a must-have experience using HubSpot.
Location: Chandler, Arizona, United States
Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $120,000.
Position Summary: We are seeking a creative and results-driven Product Marketing Manager with a proven track record in developing and managing webinars, podcasts, and various marketing campaigns for the B2C market. In this role, you will bridge the gap between product, marketing, and sales, ensuring our solutions resonate with the right audience at the right time as well as drive and help direct monthly webinars and podcasts with our studio team.
You will play a pivotal role in driving brand awareness, generating leads, and creating meaningful engagement through high-quality content and campaigns that showcase the value of our products. HubSpot experience is a must as this role requires robust reporting and campaign set up for all product marketing campaigns.
Primary duties and responsibilities:
Webinars & Podcasts:
•Develop and execute a strategic roadmap for webinars and podcasts that align with product goals and marketing objectives.
•Collaborate with product managers, subject matter experts, and external guests to craft compelling content themes and agendas.
•Manage end-to-end production, including planning, promotion, and post-event follow-ups.
•Analyze performance metrics to continuously optimize content and audience engagement.
Aid in Campaign Development:
•Help brainstorm and implement integrated marketing campaigns that drive product awareness, adoption, and lead generation.
•Leverage a variety of channels, including email, social media, paid media, and content marketing, to maximize reach and impact.
•Collaborate with the sales team to ensure campaign alignment and effective lead handoff.
•Weekly robust reporting for all campaigns.
Market Insights:
•Help conduct research to understand target audiences, buyer personas, and competitive landscapes.
•Maintain a constant pulse on the industry.
•Help in the development of training and resources to sales and customer success teams to ensure consistent messaging and uniformity.
Analytics & Reporting:
•Track and report on key performance indicators (KPIs) for webinars, podcasts, and campaigns, including audience engagement, lead generation, and ROI.
•Use data-driven insights to refine strategies and improve results.
Company-wide skills, abilities, and expectations
•Communicate clearly and professionally in both written and verbal form
•Maintain a high level of customer service with both internal and external customers
•Maintain a professional code of conduct, including professional language, actions and attire
•Maintain confidentiality of matters pertaining to clients and co-workers
•Acknowledge and accept direction from company leadership
•Demonstrate willingness and desire to work and collaborate well with co-workers
•Prioritize work and handle multiple tasks while working independently
•Remain organized, plan well and be proactive
•Work well under pressure, pay attention to detail, meet deadlines and deal with difficult situations while maintaining composure, professionalism and a positive attitude.
•Examine data analytically, showing excellent reasoning and problem-solving skills as it relates to continuous improvement
•Commit to professional and personal growth
•Embrace a culturally diverse environment
•Know and be proficient in Microsoft Office programs
•Adapt to change while conveying professionalism
•Work under pressure; pay attention to detail; meet deadlines; deal with difficult individuals while maintaining composure and professionalism
•Meet quantitative and qualitative performance expectations and requirements
Specific Job Skills/Abilities:
•Demonstrated experience developing and adhering to budgets
•Expert level knowledge of the most up to date theories of marketing strategies involving a variety of client engagement techniques and avenues
•Hands on experience managing all aspects of executing marketing strategies
Education/Training:
•5+ years’ experience in a Marketing Manager role
•Previous HubSpot experience is a must
•Bachelor’s Degree is preferred
This is an excellent opportunity for a proactive professional to make an impact in a collaborative and innovative environment. If you are passionate about driving brand awareness and product growth, we’d love to hear from you!
Environmental Conditions: Collaborative open environment, office environment
The company will provide equal consideration to all qualified applicants for employment without regard of race, religion, color, sex, gender, national origin, age, veteran status, marital status, or disability protected by law.
