Lifecycle Operations Lead

Quizlet • Full-time • Hybrid in San Francisco, California, United States • $140,000 - $175,000 / year • 1m ago

Fast Facts

Quizlet is seeking a Lifecycle Operations Lead to oversee campaign operations within their Lifecycle Marketing team. The ideal candidate will drive marketing automation efforts, optimize processes, and mentor a team, all while ensuring compliance and data integrity.

Responsibilities: Lead and optimize Braze marketing automation programs, mentor a team of marketers, ensure campaign compliance, and manage stakeholder collaborations for seamless execution.

Skills: 7+ years in lifecycle marketing, expert knowledge of Braze, strong project management and stakeholder engagement skills, experience with data architecture, and a goal-oriented mindset.

Qualifications: Preferred candidates will have experience with large audience segmentation and a Braze certification.

Location: This position is based in San Francisco, CA, with a hybrid work model requiring in-office presence three days a week.

Compensation: $140000 - $175000 / Annually

About Quizlet:

Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals.

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.

About the Team:

Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs that engage and delight our users. Our goal is to take an innovative, creative, and analytical approach to building strong relationships with our audiences while delivering business value through our lifecycle marketing channels. We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration.

About the Role:

This role will lead Campaign Operations at Quizlet for the Lifecycle Marketing channels. You will own the strategy and execution of marketing automation programs, ensuring Braze drives revenue and operational efficiency. You’ll work closely with cross-functional teams to streamline audience management and messaging prioritization and be responsible for executing the marketing calendar.

The position will also require mentoring a team of technical lifecycle marketers, fostering their growth while improving processes. Additionally, you will manage vendor relationships, champion innovative automation practices, and help define technical needs to elevate Quizlet’s campaign execution and overall program.

Our colocation work model supports employees both remotely and onsite each week. Employees are required to be in the office on Monday, Wednesday, and Thursday and as needed by their manager or the company. This hybrid working environment facilitates collaboration, increases work efficiency, and enhances employee growth.

In this role, you will:

Drive the development, execution, and continuous optimization of Braze marketing automation platform programs, workflows, and assets to achieve revenue goals
Provide campaign governance and strategic guidance that focuses on process growth, efficiency and scalability while maintaining best practices
Lead and mentor a team of technical marketers and provide hands on coaching and career development
Develop and enforce campaign operations processes, ensuring compliance with SLAs and quality assurance measures
Work with stakeholders on complex campaign execution, ensure data integrity of attributes flowing into Braze, develop new architecture as needed

What you bring to the table:

7+ years working with high performing Lifecycle Marketing teams
Expert level knowledge of Braze and best practices of Lifecycle marketing channels, such as email, push and onsite placements
Demonstrated success managing marketing operations teams
Outstanding stakeholder engagement with the ability to take requests and transform them into technical requirements for campaign execution
Experience with data pipelines and architecting new data
Experience in cross functional campaign coordination to ensure seamless execution
Extremely detail oriented and able to juggle multiple complex projects simultaneously
A goal oriented mind set with the passion to continuously find ways to improve processes and deliver high quality outcomes as a team leader

Bonus points if you have:

Experience working with large audiences and understanding of effective segmentation
Braze certification

Compensation, Benefits & Perks:

Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $140,000 - $175,000, depending on location and experience, as well as company stock options
Collaborate with your manager and team to create a healthy work-life balance
20 vacation days (and we expect you to take them!)
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice

We strive to make everyone feel comfortable and welcome!

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!

In Closing:

We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.

We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:

At this time Quizlet does not accept unsolicited agency resumes and/or profiles.

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.

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