Lead Lifecycle Marketing Analyst

Quizlet • Full-time • Hybrid in San Francisco, California, United States • $140,000 - $175,000 / year • 1m ago

Fast Facts

Join Quizlet as a Lead Lifecycle Marketing Analyst where you will utilize your analytical expertise to enhance marketing strategies, drive customer engagement, and contribute to revenue growth in a collaborative environment.

Responsibilities: Analyze Lifecycle Marketing channels, develop data-driven insights for strategy improvement, and enhance analytics frameworks to support organizational goals.

Skills: Proven problem-solving abilities, advanced SQL skills, excellent communication, and ability to work in uncertain environments.

Qualifications: Experience with analytics tools and a background in Lifecycle Marketing; knowledge of Sisense and BigQuery is a plus.

Location: This role is based in San Francisco, CA, with a hybrid working model that supports both onsite and remote work.

Compensation: $140000 - $175000 / Annually

About Quizlet:

Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals.

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.

About the Team:

Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users. Our goal is to take an innovative, creative and analytical approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels. We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration.

About the Role:

We’re seeking a strategic and innovative analyst to drive Lifecycle Marketing Analytics forward. The ideal candidate is a thoughtful leader with a strong track record of partnering with Lifecycle Marketing teams to enhance channel performance using advanced measurement techniques. This role requires a forward-thinking approach to differentiate LCM from paid media and develop innovative strategies that improve customer acquisition, engagement, and revenue growth.

Success in this role will require expertise in data analytics platforms, a solid understanding of machine learning models, and hands-on experience in lifecycle marketing. We’re looking for someone who thrives in a fast-paced, collaborative environment, is passionate about driving meaningful change, and can turn data-driven insights into actionable business strategies.

Our colocation work model supports employees both remotely and onsite each week. Employees are required to be in the office on Monday, Wednesday, and Thursday and as needed by their manager or the company. This hybrid working environment facilitates collaboration, increases work efficiency, and enhances employee growth.

In this role, you will:

Tackle key analytics challenges to uncover insights, including measuring the incremental impact of Lifecycle Marketing channels
Partner with Lifecycle Marketers and leadership to shape business strategy, leveraging data-driven insights to inform decision-making
Proactively enhance the LCM analytics framework, identifying opportunities for improvement and developing a strategic roadmap aligned with organizational goals
Break down complex problems into structured, scalable solutions that drive measurable business impact
Conduct in-depth data analyses to answer critical questions, presenting actionable insights that influence strategy and execution
Develop and maintain dashboards that empower the marketing team with real-time data, enabling them to optimize performance and drive results

What you bring to the table:

Outstanding problem-solving abilities and comfort navigating and working effectively in uncertain environments
Excellent oral and written communication skills
Intellectual curiosity, flexibility, and high attention to detail
Proven track record of influencing strategic decisions that have resulted in business impact
Advanced SQL skills, window functions, sub-queries, etc

Bonus points if you have:

Experience with Sisense, BigQuery

Compensation, Benefits & Perks:

Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $140,000 - $175,000, depending on location and experience, as well as company stock options
Collaborate with your manager and team to create a healthy work-life balance
20 vacation days (and we expect you to take them!)
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice

We strive to make everyone feel comfortable and welcome!

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!

In Closing:

We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.

We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:

At this time Quizlet does not accept unsolicited agency resumes and/or profiles.

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.

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