Marketing Coordinator, Retail and Search

Learning Resources • Full-time • Vernon Hills, Illinois, United States • $25 - $30 / hour • 4d ago

About hand2mind:

We bring learning to life! Trusted by teachers for more than 55+ years, hand2mind creates engaging, classroom-tested materials that empower children to learn by doing. We are a 150-person strong, family-owned company that's been voted one of the Chicago Tribune's Top Workplaces for the last four consecutive years. In addition to building high-quality, hands-on learning materials for the classroom like VersaTiles® and Cuisenaire® Rods, we also develop educational toys for the home that make learning math, reading, social-emotional learning, and STEM fun and interactive. As a company, we are committed to our employee’s personal and professional development. That’s why we offer a competitive benefits package, a supportive culture, and a variety of training and development opportunities. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!

Team & Position Description:

We are currently seeking a Marketing Coordinator, Retail and Search to join our Marketing Team! Our top priority is cultivating a strong, supportive culture and seeking individuals who are eager to learn and grow with us. As we evolve, we constantly refine our processes, analyze data, and work cross-functionally to enhance our impact. Join us in increasing both the mental and physical availability of our brand while driving revenue and long-term success. This position offers tremendous growth opportunities to be a part of evolving retailer platforms like Amazon, Target, Walmart and more.

What you’ll do day to day:

Manage content, imagery, and videos for a range of 300+ products across all online retailers, including but not limited to Amazon, Target, and Walmart.
Become an expert in utilizing our product experience management software (Salsify) to manage and feed content across retailers for better automation of product optimization
Research and optimize SEO keywords using various platforms, including Helium10 and Google Ads. Summarize data to create trend reports and keyword insights for the marketing and product development teams.
Analyze competitive product offerings, including pricing, features, reviews, and search data.
Build and utilize PowerBI dashboards and analyze data across retailers at the product level to understand results and track learnings from tests to improve strategy.
Coordinate and implement a testing strategy across retailers to impact KPIs and stay on top of optimization and listing best practices for each retailer.
Work cross-functionally with retail paid advertising partners to drive traffic and conversion to retail storefronts.
Lead the strategy and work cross-functionally with the Creative team on online storefront assets. Work closely with the copywriters and designers to ensure high-quality content aligns with brand strategy.

What we’re looking for (Key Performance Objectives):

Execute a retail content strategy to hit POS goals across key retailers, annually.
Within the first 9 months, audit our retail catalog on Kohls and devise a strategy for content optimization to maximize POS sales.
Within the first 3 months, revise and implement a cohesive retail storefront strategy that aligns with both brand messaging and overarching content and paid strategies.
Within the first 6 months, leverage AI to streamline optimization processes to cut down on total execution time.

Requirements/Ideal Attributes:

Bachelors Degree in marketing, or related field
0 – 2 years or marketing experience related to data analysis, keyword research, product optimization, online merchandising
Detail oriented and a strong ability to learn new skills!

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range: $25.48 - $29.81 per hour – Actual compensation may vary due to other factors such as: years of experience, skill set or location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).

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