About Learning Resources:
We are on a mission to bring learning to life! We are Learning Resources®, and we have been helping parents and teachers build generations of amazing kids since 1984. Voted among the Chicago Tribune’s Top Workplaces for the last four consecutive years, we’re a 150-person strong, family-owned company on a mission to bring learning to life with our award-winning products, including Toy of the Year winners Tumble Trax®, Botley® the Coding Robot, and Coding Critters™. From ABCs and 123s to fine motor and STEM skills, our educational toys offer kids the building blocks they need to succeed in school and develop a lifelong love of learning. In 2022, we entered the pet industry with Brightkins and Hunger for Words, extending our love of learning to our pets! We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer opportunities for training and development by Harvard and UCLA professors as well as in-demand, motivating external speakers. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!
Team & Position Description:
We are currently seeking a Marketing Coordinator to join our Pet marketing team! This is a great opportunity to play a key role in a close-knit, agile and fun team where you can pursue exciting and disruptive opportunities to help drive brand growth. We are open-minded, entrepreneurial and most all, passionate about our pets!
What you’ll do day to day:
- Expand the reach and visibility of the brand by conceptualizing, creating, and producing engaging content for various social media channels, ensuring it resonates with the target audience and outlined strategy.
- Maintain high-quality content and a consistent posting schedule to keep people engaged and reach broader audiences.
- Develop a strong working relationship with social media content creators. This involves providing guidance, feedback and assets to ensure that the team produces high-quality content that aligns with the brand’s vision and goals.
- Successfully plan and execute social media campaigns that further brand strategy. This includes collaborating with marketing team to create social assets that support brand and digital campaigns, ensuring a cohesive and integrated approach.
- Oversee the end-to-end video production process, from ideation to post-production, ensuring projects are completed on time and within budget. Maintain high-quality standards for all video content, including editing, graphics, sound, and overall production values.
- Analyze data and insights to optimize content for maximum reach, engagement, and conversion across social media platforms.
- Develop and maintain content calendars for various marketing channels inclusive of social media, e-mail marketing, website, and retailer activity
- Stay up-to-date with industry trends and emerging technologies to bring fresh ideas and creative approaches to social content production.
- Manage social media budgets, equipment, and external vendors as needed.
- Support PR program by participating in weekly agency calls and tasks, attending industry events and demonstrating products for press and media.
- Support the development and execution of marketing communications including seasonal marketing campaigns, quarterly newsletters and website communications.
- Ensure all social content complies with relevant copyright and legal guidelines, including music licensing and talent releases.
- All other duties as assigned
What we’re looking for (Key Performance Objectives):
- Increase social media following and engagement rates across platforms by 10% in the first year
- Consistently post high-quality, creative content across platforms at least 3 times a week to maintain engagement and grow brand awareness
- Maintain current influencer relationships and source 5 new collaborators that align with brand strategy and growth goals in the first 6 months
- Plan 4 social media campaigns within the first 6 months
- Analyze data and insights to optimize content for maximum reach on a monthly basis
- Bring 3 fresh ideas for content to the team weekly by staying on top of trends in social media within the pet industry
Requirements/Ideal Attributes:
- 1+ years of experience in video production for a consumer-facing brand on social media
- Experience shooting and creating compelling and effective content across digital platforms
- Proven ability to craft stories that capture attention and drive engagement
- Bachelor’s degree in Marketing or Similar Field
- Proficiency in Word, Excel, PowerPoint and social media management tools
- Excellent communication skills and strong written and verbal communication skills
We are a drug-free workplace and an EEO employer.
Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.
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