Director of Product Marketing

Learning Without Tears • Full-time • Hybrid in Cabin John, Maryland, United States • $140 - $150 / year • 2w ago

Fast Facts

Seeking a Director of Product Marketing to lead messaging and go-to-market strategies for educational products at Learning Without Tears, focused on enhancing the impact on educators and students.

Responsibilities: Own product value propositions, collaborate with marketing for growth opportunities, lead go-to-market efforts, develop sales tools, and manage the product marketing team.

Skills: 5+ years in marketing, 3+ years in product marketing, experience in K-12 education, and proven leadership abilities.

Qualifications: B.A. or B.S. in marketing or related fields, preferably with experience in early literacy or ELA programs.

Location: Hybrid in Cabin John, MD or Gaithersburg, MD

Compensation: $140 - $150 / Annually

Join Our Team at Learning Without Tears!  

Position:  Director of Product Marketing

Location:  Hybrid in Cabin John, MD or Gaithersburg, MD

Are you passionate about education and looking for an opportunity to make a real difference in the lives of educators and children? At Learning Without Tears (LWT), we are a mission-driven, family-owned company dedicated to providing top-tier educational products, professional learning, and digital resources. Our team thrives on innovation, collaboration, and a shared commitment to excellence, creativity, and simplicity. 

We believe in fostering an inclusive culture where every team member feels a true sense of belonging and community. Our employees' unique experiences and perspectives drive our passion and innovation, propelling our mission forward. 

We are seeking a skilled Director of Product Marketing to drive the messaging, positioning, and go-to-market strategy of LWT's products. This is a player-coach role that is responsible for your own set of products while also managing a team. You are responsible for developing messages that connect LWT's products to buyer pain points and effectively enabling our customer-facing teams to sell the products.

What You'll Be Doing:  

Own and evolve the value proposition, messaging, and positioning for assigned products, including messaging frameworks, buyer personas, competitive analysis, and market requirements.
Collaborate with the marketing team to identify growth opportunities and ensure campaign messaging aligns with product positioning and key differentiators.
Partner with the product team on roadmap planning, feature prioritization, and go-to-market timelines for product and feature launches.
Lead go-to-market efforts for new and existing products, ensuring persona alignment, benefit-focused messaging, and strong sales enablement.
Develop and maintain sales tools and collateral, including guides, battle cards, sample kits, and presentations.
Train customer-facing teams on product messaging and selling tools to drive effective engagement.
Partner with Market Research to gather and apply voice-of-customer insights through win/loss interviews, surveys, and feedback loops.
Execute campaigns to increase engagement and usage within the existing customer base.
Manage and support the product marketing team, fostering collaboration and ensuring high-quality execution across all initiatives.

 What You Bring to the Team: 

B.A. or B.S.in marketing, education, or related fields or equivalent work experience.
5+ years related experience marketing with 3+ years in product marketing. Preference for experience marketing supplemental print & digital programs for elementary grades.
Experience in K-12 education, preference for experience in early literacy/ELA
Experience utilizing insights to build compelling campaigns and programs
Experience working cross-functionally with sales, customer success, and product management
Proven leadership presence, building relationships and cross functional teams

Why Work with Us? 

Mission-Driven Impact: Join a team passionate about making a difference and driving positive change. 
Growth and Development: We invest in your success with ongoing learning and career opportunities. 
Work-Life Balance: Enjoy flexible work options, generous PTO, and wellness support. 
Inclusive Culture: We foster a diverse, collaborative, and supportive workplace.

Competitive Benefits: Receive competitive pay, comprehensive benefits, and employee recognition. 

Ready to join a team that's changing lives through education? 

Apply now: https://www.lwtears.com/join-our-team 

Learning Without Tears is proud to be an Equal Opportunity and Affirmative Action Employer. 

 Let's make a difference together-one student, one teacher, one lesson at a time. 

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