Director, Growth Marketing

Discovery Education • Full-time • Hybrid in Charlotte, North Carolina, United States • 1m ago

Fast Facts

Join our team as the Director of Growth Marketing where you will lead demand generation efforts for our K-12 education segment, leveraging advanced analytics to optimize campaigns and drive pipeline growth.

Responsibilities: Develop and execute comprehensive marketing strategies, lead integrated campaigns, design account-based marketing programs, and foster collaboration across teams to align revenue goals.

Skills: Strong B2B demand generation and growth marketing experience, expertise in account-based marketing and digital strategies, data-driven decision-making abilities, and excellent communication skills.

Qualifications: 7+ years in growth marketing, 5+ years in people leadership, proven success in building demand programs, and proficiency in marketing analytics and AI solutions.

Location: Charlotte, NC, USA

Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $180,000.

We are looking for a highly skilled Director, Growth Marketing to drive demand generation and pipeline growth for our K–12 education business. his high-visibility role partners closely with Revenue, GTM, and Marketing leaders to design and execute national, regional, and strategic/ statewide account marketing programs that reach district and school decision-makers. You will embed AI and advanced analytics into every stage of our go-to-market engine — from segmentation and personalization to campaign design, testing, and optimization — fueling revenue growth through modern, data-informed marketing.

In This Role You Will:

Strategy & Campaign Leadership

Developing comprehensive marketing strategies to increase market awareness, account engagement, and qualified pipeline among district and school leaders
Leading integrated, national-level campaigns across digital, events, email, paid, and content syndication channels to align with go-to-market priorities
Leveraging audience insights, messaging, and market knowledge to ensure campaigns resonate with target buyers and maximize conversion

Account-Based Marketing (ABM)

Designing and scaling ABM programs to deepen engagement and accelerate opportunities for target accounts
Coordinating with sales and operations to ensure tight alignment of ABM initiatives with revenue goals

Performance Analysis & Optimization

Leveraging data, AI, and experimentation frameworks to measure, optimize, and improve campaign ROI
Establishing closed-loop reporting in partnership with Sales, Revenue Operations, and Digital Marketing

Revenue & Cross-Functional Alignment

Partnering with BDR teams to ensure effective follow-up on leads, optimize handoffs, and align messaging
Collaborating with Sales, Operations, Partner Success, and Digital Marketing to deliver seamless execution of demand initiatives

Innovation & Leadership

Staying at the forefront of growth marketing trends, experimenting with new technologies and channels to keep our GTM engine best-in-class
Leading, mentoring, and inspiring a large team and agency partners to deliver results while fostering a culture of accountability, learning, and innovation

Core Competencies for Success:

Strategic thinking
Data-driven decision making
Creativity and innovation
Collaboration and influence
Analytical rigor
Leadership and team development
Change agility
Commercial awareness

Credentials and Experience:

7+ years of B2B demand generation, growth marketing, or performance marketing experience (education or mission-driven sectors a plus)
5+ years of people leadership experience with demonstrated success building and motivating teams
Proven success in building and scaling demand programs that directly drive revenue in complex, multi-stakeholder environments
Deep expertise in account-based marketing, personalization, and digital-first GTM strategies
Strong command of marketing analytics, experimentation, and optimization with direct application of AI-driven solutions
Demonstrated ability to influence cross-functional senior stakeholders (Sales, BDR, Operations, Business Intelligence)
Excellent communication and project management skills with experience managing external partners
Legal right to work in the United States