Fast Facts
Seeking a passionate Director of Marketing for University Instructors, a leader in K-12 education staffing, to shape marketing strategies and drive growth while addressing the national teacher shortage.
Responsibilities: Develop and implement marketing strategies, lead event-based initiatives, create engaging content, collaborate with sales for enablement materials, monitor marketing effectiveness, manage the budget and external agencies.
Skills: Hands-on marketing leadership, strategic thinking, excellent communication, event execution, CRM optimization, and a strong passion for education.
Qualifications: Proven experience in senior marketing roles within K-12 education, strong content creation skills, expertise in event planning, and a metrics-driven approach.
Location: Eastern/Central, U.S.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $110,000 - $160,000.
Are you a driven marketing leader in the education space looking for an opportunity to own marketing for a rapidly growing, mission-driven organization?
University Instructors (UI), a national leader in K–12 instructional staffing and solutions, is seeking a Director of Marketing to oversee and shape their marketing efforts. The ideal candidate is passionate about education, an expert in relationship-based marketing, and driven by growing brands. This role requires a “hands-on” and strategic leader with a proven track record in thought leadership, event-based marketing, and sales enablement with the ability to measure, monitor, and communicate marketing effectiveness.
Come join a growing company with a mission to help solve one of the most urgent challenges in education, the national teacher shortage!
Major Responsibilities
- Develop and implement the annual marketing strategy to support organizational objectives and drive growth.
- Lead event-based marketing initiatives, including planning, execution, and analysis of results to maximize brand exposure and pipeline growth.
- Drive the creation of high-quality, engaging content that resonates with target audiences and supports thought leadership, speaking engagements, and strategic partnerships.
- Collaborate with sales teams to develop sales enablement materials and strategies that enhance the sales process and improve conversion rates.
- Monitor and consistently report on the effectiveness of marketing activities, providing insights and recommendations for future initiatives.
- Drive product messaging strategies to clearly communicate the value and benefits of our offerings to target customers.
- Complete website redesign project to improve user experience, optimize for SEO, and ensure alignment with brand messaging.
- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Manage relationships with external marketing agencies to ensure alignment and effective execution of marketing initiatives.
- Analyze market trends and customer insights to inform marketing strategies and decisions.
Preferred Qualifications
- Proven experience in a senior marketing role growing a brand in the K-12 education sector.
- Hands on, “roll up sleeves” mindset; ability to think strategically while managing day-to-day marketing operations.
- Skilled in content creation and thought leadership strategies.
- Expertise in planning and executing impactful events and conferences.
- Metrics driven approach including proactive reporting and CRM optimization.
- Excellent communication, presentation, and interpersonal skills.
- Mission-driven with a genuine interest in improving education.
- Live in Eastern/Central time zone.
University Instructors (UI) has more than 30 years of experience providing K-12 schools and districts with services designed to improve student performance and save teachers and administrators valuable time. Their services include afterschool and summer programs, educator pipeline development, and human capital and project management. UI envisions a world in which schools, organizations, and communities effectively partner to provide students with purposeful learning experiences led by inspirational educators.
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