Data Analyst - Outreach Analytics

Western Governors University • Full-time • Hybrid in Salt Lake City, Utah, United States • $73,000 - $109,400 / year • 1d ago

Fast Facts

Join WGU as a Data Analyst in Outreach Analytics where your insights will drive strategy and impact student engagement and success in higher education.

Responsibilities: Analyze data from marketing campaigns, enrollment funnels, and outreach initiatives to support WGU's mission, create actionable insights, and optimize data visualization using SQL and Tableau.

Skills: Proficiency in SQL and Tableau, statistical analysis, and data visualization, with a focus on data quality and presentation to diverse audiences.

Qualifications: Bachelor's degree and 3 years of experience in Data Analysis, Business Intelligence, or Data Science, preferably in higher education or marketing analytics.

Location: Salt Lake City Office, United States of America

Compensation: $73000 - $109400 / Annually

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 308Pay Range: $73,000.00 - $109,400.00

Job Description

What if your analysis helped more people access a college education?

At WGU, we use data to drive access, equity, and innovation. Come and support WGU’s mission to expand access to education by analyzing data from marketing campaigns, enrollment funnels, and outreach initiatives. Your work will help shape how thousands of students discover, choose, and succeed at WGU.

The Institutional Analytics and Research (IAR) team supports and enables most university teams, departments, and colleges to make data-informed decisions that lead to better student outcomes. Our analysts, scientists, researchers, and managers are distributed across several teams: Institutional Research, Institutional Metrics & Insights, Outreach Analytics, Faculty Analytics, Curriculum Analytics, and Student Success Analytics.

The Role: Data Analyst – Outreach Analytics

As a Data Analyst on the Outreach Analytics team, you will work at the intersection of marketing, enrollment, and regional operations—turning customer journey data into actionable insights that drive strategy and impact. Your work will help inform key decisions, improve student engagement, and support continuous improvement across the university.

What You’ll Do

Write and optimize SQL queries to extract, transform, and analyze data from complex sources
Build and maintain Tableau dashboards to visualize trends, patterns, and campaign performance
Apply statistical methods to interpret data, identify insights, and support decision-making
Collaborate with Data Engineering to improve data pipelines and reporting structures
Identify and resolve data quality issues to ensure accuracy and consistency
Present findings in clear, compelling ways to technical and non-technical audiences

What You Bring

Bachelor’s degree in a related discipline
3 years of related experience in Data Analysis, Business Intelligence, or Data Science
Experience with SQL (queries, subqueries, joins, aggregation, window functions, CTEs, performance tuning)
Experience with Tableau for data visualization
Experience with statistical analysis

Bonus if you have

Experience in higher education, marketing analytics, or learner success analytics
Experience with Adobe Analytics

Experience in lieu of education

An equivalent combination of training, experience, credentials, or accomplishments demonstrating the ability to perform the essential functions of this job may substitute for education degree requirements.

Work Location

This is a full-time, in-office position at WGU’s headquarters in Salt Lake City, UT. You’ll work side-by-side with a multidisciplinary team of analysts, researchers, and educators committed to data-informed innovation.

What to Expect

At WGU, our mission drives everything we do—including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations, practical problem-solving, and authentic collaboration.

We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission. If selected, you’ll hear from a recruiter or hiring manager who will guide you through the process and help you know what to expect at each stage. We aim to communicate decisions promptly and respectfully.

Here’s what that typically looks like:

Introductory call (~30 minutes): We’ll walk you through who we are at WGU and learn about your relevant experience.
Hiring Manager Interview: 45 minutes
Technical Interview: 45 minutes

We're looking forward to getting to know you and seeing how you think, collaborate and build. Welcome to WGU.

#LI-FP1

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.