Publicity Manager - Non Fiction

Sourcebooks • Full-time • Remote (United States) • $65,000 - $75,000 / year • 1m ago

Fast Facts

Sourcebooks is seeking a Publicity Manager for its nonfiction program, responsible for leading strategic publicity efforts and crafting compelling campaigns in topics like memoirs, history, and true crime.

Responsibilities: Key responsibilities include driving media coverage, planning events, leveraging social media trends, building media relationships, and executing author tours.

Skills: Candidates must have 6-8+ years of publicity experience in book publishing, excellent communication skills, and familiarity with social media trends for engaging audiences.

Qualifications: Demonstrated experience in adult nonfiction categories and a strong creative perspective, including writing and visual skills, are preferred.

Location: This position can be hybrid in NYC or Naperville, or fully remote in select states including Arizona, New Jersey, and Texas.

Compensation: $65000 - $75000 / Annually

Sourcebooks is seeking a Publicity Manager to support our growing nonfiction program. As one of the fastest-growing publishers in the U.S., we connect extraordinary authors with readers through bold, data-driven, and imaginative campaigns. We’re a collaborative team of book lovers who believe in creativity, curiosity, and making books that truly matter.

In this role, you’ll lead strategic publicity efforts across categories like memoirs, history, true crime, lifestyle, pop culture, and social issues. You’ll craft campaigns that spark conversation, secure meaningful media coverage, and champion the voices shaping today’s most compelling stories. If you thrive in a fast-paced environment, love collaborating with authors, and enjoy finding innovative ways to reach readers across platforms, we’d love to meet you.

This position can be hybrid in Naperville or NYC, or fully remote in the following states Arizona, Connecticut, Illinois, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, and Wisconsin.

This is an exempt, salaried position with a range of $65,000-$75,000. We determine starting pay based on a thorough evaluation of job-related factors, including geographic location, market conditions, relevant experience, training, and education. This process ensures a fair and competitive salary that aligns with both the company and the candidate’s qualifications.

As part of a collaborative and passionate team, you’ll have the chance to:

Drive media coverage for buzzworthy books in prescriptive and narrative nonfiction.
Create unforgettable moments by planning bookstore events, securing media coverage, and organizing appearances at major conferences.
Leverage the power of social media, using TikTok and Instagram trends to engage online communities and create excitement around our titles.
Build personal relationships with major national media (i.e. NPR, morning shows, daytime TV, cable news programs, NY Times, PW)
Execute high impact author tours for key titles
Attend select US-based conferences as needed (1-2 per year)
Communicate efforts, accomplishments, and execution of publicity program to authors; serve as publicity lead on assigned titles
Communicate weekly/monthly top-level nonfiction publicity activities to sales department
Work closely with sales managers to ensure that nonfiction programs/campaigns reach full potential
Present publicity and marketing plans at Sales Conference

What You Bring:

6-8+ years publicity experience for a book publisher.
Proven experience in book publicity and events; excellent communication and interpersonal skills, with the ability to build and maintain strong media relationships.
A willingness to experiment, pursue new ideas, and ways of working.
Strong creative perspective including writing skills and visual instincts.
Familiarity with TikTok and Instagram trends, and a keen awareness of the online audience landscape.
Demonstrated experience or relevant interest in the adult non-fiction category is a plus.

Why Sourcebooks?

At Sourcebooks, books change lives is more than just our mission. It’s the reason we do what we do every day. Just ask the 500 million+ readers we've reached so far. We put authors at the heart of everything we do, blending creativity with deep insights and data to break new ground. Our innovative approach has earned us recognition as Newsweek’s #2 Most Loved Workplace, a Best Workplace by Inc., and an innovation leader by Fast Company twice. Publishers Weekly named us “by far the most successful self-made publisher operating in the 21st century,” and in 2025 we received the Book Industry Study Group’s highest honor for “redefining what it means to be a book publisher in the 21st century.”

Ready to Apply:

Please submit your resume, salary requirements and cover letter detailing your relevant experience and interest in this role. Show us your passion and creativity — we’re looking for someone who’s as enthusiastic about this opportunity as we are! Any applications without a cover letter will not be considered.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off.

Sourcebooks values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.