Marketing Insights Specialist

iCEV • Full-time • Hybrid in Lubbock, Texas, United States • 1w ago

Fast Facts

Join iCEV as a Marketing Insights Specialist to drive demand generation and brand awareness through multi-channel marketing campaigns, while leveraging data to inform strategic decisions. Ideal candidates should be analytical and collaborative with experience in marketing and event management.

Responsibilities: Support demand generation strategies, develop content and manage campaigns across channels, and conduct market research to inform insights and recommendations.

Skills: Experience in marketing and demand generation, proficiency in CRM/marketing automation platforms, strong analytical and communication skills, and ability to manage multiple projects.

Qualifications: Bachelor's degree in a related field preferred and experience in education or B2B marketing.

Location: Lubbock, TX, US

Compensation: Not provided by employer. Typical compensation ranges for this position are between $55,000 - $75,000.

Description

Who Are We:

Since 1984, iCEV has been a leader in Career & Technical Education, offering innovative curriculum and industry-recognized certifications that equip learners with real-world skills. Our comprehensive online platform supports educators and students across diverse fields. Join our team and make an impact, helping us to empower the next generation with the knowledge and skills they need to succeed.

Job Summary:

iCEV is seeking a Marketing Insights Specialist to support growth initiatives by planning, executing, and optimizing multi-channel marketing campaigns that drive lead generation, product adoption, and brand awareness. This role plays a critical part in enabling data-informed decision-making across marketing efforts, including integrated campaigns, webinars, and digital initiatives. The ideal candidate is hands-on, analytical, and highly collaborative, with experience supporting demand generation campaigns and managing both in-person and virtual events in a fast-paced, mission-driven environment.

Duties & Responsibilities:

Demand Generation Strategy Support

Provide insight-driven recommendations to inform demand generation strategies and campaign planning.
Partner closely with sales and product teams to ensure insights are reflected in messaging, targeting, and campaign execution.
Support cross-functional alignment to maintain consistent messaging and effective lead handoffs.

Content & Campaign Execution

Develop targeted content that educates, engages, and nurtures prospects throughout the buyer journey.
Execute and manage demand generation campaigns across multiple channels, including:
Email marketing
Conferences and events
Social media
Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness.

Market, Audience & Adoption Research

Conduct market and adoption research to understand industry trends, customer behavior, usage patterns, and competitive positioning.
Identify and define target audiences by developing and maintaining detailed buyer personas, including needs, challenges, and decision drivers.
Collect insights through surveys, focus groups, CRM data, and analytics tools to support strategic marketing decisions.

Tools, Reporting & Data Management

Utilize HubSpot or a comparable CRM/marketing automation platform to manage campaigns, track leads, and ensure data accuracy.
Create clear reports and presentations that communicate insights, trends, and actionable recommendations to stakeholders.
Ensure research findings and performance insights are documented and accessible for ongoing planning and optimization.

Required Skills & Abilities:

Experience in marketing, demand generation, analytics, or a related field
Proficiency in HubSpot or a similar CRM/marketing automation platform
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Experience executing or supporting digital marketing campaigns (email, SEO, PPC, social media)
Strong communication and collaboration skills
Ability to manage multiple projects and priorities in a fast-paced environment

Education & Experience:

Bachelor’s degree in related field preferred.
Experience in education, EdTech, or B2B marketing
Familiarity with adoption or lifecycle marketing strategies
Experience working cross-functionally with sales and product teams

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

Additional Details:

Our organization supports a flexible work environment that balances collaboration, productivity, and business needs. Following a probationary period, this role offers a hybrid schedule 3 days in-office, 2 days remote. Please note this is based on employee performance and is subject to change.
This position will have limited travel, up to 20% of the time.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

Preferred Certifications: While not required, we highly encourage applicants who hold any of the following industry-recognized certifications offered on our platform to apply. These certifications reflect valuable skills and knowledge aligned with the work we do:

AMSA Culinary Meat Selection & Cookery Certification
AMSA Food Safety & Science Certification
AMSA Meat Evaluation Certification
BASF Plant Science Certification
Benz School of Floral Design Principles of Floral Design Certification
Center for Financial Responsibility Personal Financial Literacy Certification
Ducks Unlimited Ecology Conservation & Management Certification
EETC Principles of Small Engine Technology Certification
Elanco Fundamentals of Animal Science Certification
Elanco Veterinary Medical Application Certification
Express Employment Professionals Business Office Technology Certification
Express Employment Professionals Career Preparedness Certification
HBAA Residential Construction Skills Certification
NCLCA Principles of Livestock Selection & Evaluation Certification
NHJTCA Equine Management & Evaluation Certification
NRCS Fundamentals of Conservation & Sustainability in Agriculture Certification
Skilled to Build Michigan Foundation Residential Construction Skills Certification
Southwest Airlines Professional Communications Certification
SFMA Turfgrass Science Certification